by GirvinIT | | Mar 27, 2016
Nabisco Foods Group worked with GIRVIN for several years on the development of new product identity, name and personality development, and packaging to upgrade the visual presentation of existing brands, brand extensions and new product concepts. We evaluated the...
by GirvinIT | | Mar 23, 2016
Garden Botanika GIRVIN was instrumental in the original launch of Garden Botanika in 1990. The brand was positioned between high-priced department store cosmetics and low-quality products sold in the mass channel. While initially a resounding success, over time Garden...
by GirvinIT | | Mar 23, 2016
NUTRESS HAIR The Nutress Hair brand is a trendsetting and scientifically advanced line of hair care and treatment products. Nutress Hair products are recognized by consumers for providing superb repairing and restorative properties, using a proprietary and...
by GirvinIT | | Mar 23, 2016
BELLAGIO The Challenge A bit of old Italy GIRVIN’s team of strategists and designers were hired by Mirage Resorts, Inc. to communicate luxury to guests and visitors of Steve Wynn’s foundational vision for the $1.6 billion Bellagio Hotel. Our designers developed...
by GirvinIT | | Mar 23, 2016
Shenui GIRVIN was approached by business owners and partners, Dr. Tom Bombeli and Karin Bombeli, who have seen significant business growth in their existing enterprise makingcosmetics.com and wanted to expand into a customized, ingredient-based, do-it-yourself...
by GirvinIT | | Mar 23, 2016
Ameristar Casinos The Challenge Sweetening the pot Under the leadership of Craig Neilson, Ameristar Casinos grew to operate seven distinct properties across the U.S., from the arid Nevada sites in Jackpot to a deep southern region like Vicksburg, Mississippi to the...
by GirvinIT | | Mar 21, 2016
P&G | Camay The Camay leadership team asked GIRVIN to support a positioning exploratory and legendary conception for a new global retelling of the Camay brand story. GIRVIN worked on responding to a testing brief that showed that women around the world all valued...
by GirvinIT | | Mar 19, 2016
Taylor Shellfish Farms Could a new name reposition a brand? Taylor United came to GIRVIN to explore a new name and later, an identity treatment that recently has been further updated. In working with the Taylor team, with on-site visits in Shelton as well as meeting...
by GirvinIT | | Mar 15, 2016
CALIDORA Create a proprietary resveratrol product offering for a chain of West Coast skin treatment clinics, later purchased by SkinSpirit. Working with Founder Colette Courtion, and her team, GIRVIN’S group built an exploratory BrandQuest® team workshop and created...
by GirvinIT | | Mar 15, 2016
Spa Joule The brand name, Spa Joule, literally a unit of energy, reinforces the brand’s serious science proposition. Proprietary package forms and graphics express the the hi-tech edgy, brand character. Spa Joule is the Science of You. Its naming strategy is literally...
