by GIRVIN | | Apr 12, 2018
Holiday Inn The Challenge Inn or out InterContinental Hotels Group (IHG) Holiday Inn found that while having a restaurant located in the hotel lends gravity and personality to each location, guests often chose to leave the hotel to dine and relax. To encourage more...
by GIRVIN | | Dec 8, 2017
PLAYING HARD, LOOKING GOOD, FEELING GREAT GIRVIN’s Ideator® naming and brand development team was asked to create a naming strategy for an active women’s brand (now expanded to include men and girls) then in development by Nordstrom’s internal brand...
by GirvinIT | | Nov 29, 2017
STAGGERING BEAUTY AND REMARKABLE HISTORY It is a privilege to do work that represents a place with such grand geologic splendor as well as so rich a history. The history and legacy of South Dakota is one of the more remarkable states in our union—time tells, and it is...
by GIRVIN | | Nov 29, 2017
WSRMP The Challenge Communicating vision Washington Schools Risk Management Pool (WSRMP) is a community of member school districts that pool their liabilities in order to make safe learning environments an affordable, reliable reality. They came to GIRVIN with a...
by GirvinIT | | Nov 29, 2017
Cowiche Canyon The Challenge Building the future The GIRVIN team built a BrandQuest® exploratory and visioning workshop in support of the founding leadership’s team to innovate an entirely new take on restaurant experience design in Eastern Washington. The Solution...
by GIRVIN | | Nov 28, 2017
ART AND ACTIVISM Royal Alley Barnes has led a long and rich life in Seattle as an artist, teacher, curator and community leader both as an individual and from within urban cultural and civic organizations for decades. Ms. Alley Barnes asked the GIRVIN team to help her...
by GIRVIN | | Nov 27, 2017
CLIMBING TO THE TOP IN ASIA TOP is a Taiwanese “daily household and personal necessities” sales enterprise founded in 1957, which sought to expand its business with a Chinese partner in 1991. Today, 90% of its sales are in China. With a goal of further...
by GirvinIT | | Jul 12, 2017
Escentia Perfumería y Cosmética Top Brands International, a brand-management company based in Panama, engaged GIRVIN with the need for name development and identity design for a new series of duty-free stores in malls across Colombia which would merchandise high-end...
by GirvinIT | | Apr 20, 2017
Fungi Perfecti The Challenge Chasing the vast mycelium For decades, Paul Stamets has been renowned as a passionate believer in the power of fungi not only for both human health and and ecosystems planet-wide. As an avid scientific researcher, author, natural forager...
by GirvinIT | | Jan 17, 2017
The North Face The Challenge Never Stop Exploring GIRVIN’s history with VF Corporation extends back over ten years in merchandising and design evolutions. Those foundations set the pace in how consumers perceive the products—how they realize the story of each brand...
