Metro Deli
The Challenge
Mustarding the forces
Executives at USFoods were looking for a prototypical delicatessen concept that could be integrated into new shopfronts and shop-in-shop delicatessens that would proffer USFoods products, as well as service arrangements for provisioning guests. They approached GIRVIN to create this new restaurant concept based on a comprehensive offering of all-natural delicatessen-style foods—to be located at the San Diego Chargers stadium.
The Solution
Deli’fully traditional
We strategized the place, assessed the possible optimization of the guest service journey, and created a detailed graphical program. In support of the art direction and production design to frame out the emotional storytelling, we also built out the concept with all food services, preparation amenities, and furniture sourcing. The robustly successful opening for USFoods was the beginning of a national rollout of in-store service offerings for its relationships throughout the United States.
Strategy
Story
Identity
Environmental
Messaging
Packaging
Print
“
Yes I was there and all the 300 attendees were blown away!!!! I will reach out to our corporate photographer and have him forward to you the pictures. It was a pleasure working with you and your company, you are a top notch professional.”