Kerzner
The Challenge
Buoy sales
Kerzner’s The Atlantis boasts a string of properties that offer varying degrees of accessibility to tiers of spending demographies. While a great deal of attention was paid to the overarching marketing of the Atlantis property, their marketing team asked GIRVIN to support rebooting and activating new sales material for The Reef and The Cove as well.
The Solution
Many bottles, one message
For Atlantis corporate and event sales, we became an advertising agency, building a core strategy, messaging and visualizations platform and design system—also placing ads and designing all of the attendant collateral. We flew down for on-site research and planning; the result was a sleek new program for print, web, and advertising. Our rebranding and repositioning efforts for these properties resulted in a more cohesive overarching brand system with messaging and visuals that were more accessible and attractive to their target audiences.
Strategy
Identity
Messaging
Naming
Print
Website
“
A great company and a great brand and, most of all, some really great people. I’m so glad you (and the GIRVIN group) have come into the folds of the Kerzner family and I know you will continue to be a part of things here because you are such a great fit! I have really enjoyed working with you!”