IT Cosmetics
The Challenge
A vision of beauty
IT Cosmetics founder and creator Jamie Kern approached GIRVIN to build the strategy of her brand personality, with the offerings and product concepts based on her extensive experience as a model, TV news anchor and beauty personality.
The Solution
The total package
GIRVIN started with an opening, collaborative BrandQuest® session to devise the brand strategy, inspired by her drive and passion to establish this brand which has led to exclusive presentations of her product offerings, body sculpting and beauty “tricks of the trade” as well as a styling “personal library of secrets.” GIRVIN’s work focused on the opening strategic development, visual packaging solutions, naming consulting, and identity development for IT Cosmetics.
Strategy
Identity
Naming
Packaging
Print
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I cannot articulate how amazing you are and how blessed I feel to be working with your team. What I consider an amazing amount of progress and a brilliant creation—a team creation. I can’t even imagine where we would be right now as a company if our paths hadn’t crossed. And I hope this is just the beginning of my work with GIRVIN.”.