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New York
San Francisco

3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909

360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310

t 206.674.7864
m 925.212.0140
f 206.674.7909

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

Idahoan Logo


If there’s a story that’s 50 years old, can you boost brand strategy to bring it to the next 50 years? GIRVIN’s team, in a string of food brand and packaging development programs, was engaged to support the leadership team that manages the brand of Idahoan for a enormous collective of potato farmers. Our teams designed a new brand mark to capture the spirit of this growing consortium, as well as a string of SKUs — founded on a more striking visual lexicon.

Idahoan Logo

Idahoan PackagingIdahoan Packaging Back Panel

Idahoan PackagingIdahoan Packaging Back Panel