Grousemont foundation

Laying a foundation

Develop a core brand strategy, identity, messaging, visualization and mobilize print and digital presence.

Activating Cascadian Philanthropy

GIRVIN’s team worked closely with family members of the Grousemont Foundation and Sound Philanthropy, we built two exploratory workshops. One session was created to define the messaging and personality characteristics for identity visualization and on-brand textual expressions. Then another kick-off investigation and team planning session to define, benchmark and strategically articulate the website—implementing the brand visual and message linguistics for deploying the identity code for grant applicants, community members, philanthropic counselors to understand the Grousemont modeling for grant distribution. GIRVIN’s team coded the site and coordinated the launch with Grousemont leadership and IT members.