![](https://www.girvin.com/wp-content/uploads/2015/11/paint-border.png)
The
GIRVIN
Benefit
GIRVIN partnered with the Benefit leadership in exploring brand strategy and visualizations for a heritage cosmetic product offering that started with the innovation of Jean and Jane Ford, and now continues after decades of operation, to a worldwide operation.
![GIRVIN | Benefit](https://www.girvin.com/wp-content/uploads/2016/05/GIRVIN-WEB-BENEFIT-sec1-01.png)
![Benefit](https://www.girvin.com/wp-content/uploads/2016/05/GIRVIN-WEB-BENEFIT-sec2-08.png)
Fantastically popular, the strategy was about understanding the internal cultural positioning, as well as rethinking the customer value relationships, developing new messaging and imagery dimensions. The work consisted of a thorough sequence of interviews, organizational overviews and notations, the engagement of the branding sessions, merchandising discussions and recommendations and summary presentations to Louis Vuitton management.
![GIRVIN-WEB-BENEFIT-sec2-09](https://www.girvin.com/wp-content/uploads/2016/05/GIRVIN-WEB-BENEFIT-sec2-09.png)
![GIRVIN-WEB-BENEFIT-sec2-10](https://www.girvin.com/wp-content/uploads/2016/05/GIRVIN-WEB-BENEFIT-sec2-10.png)
“The GIRVIN /study has led us to start two important projects related to our brand and Legacy – there is no question in my mind that this was the key trigger to Benefit exploring in much more detail its roots and DNA. Much appreciated.”
JEAN-ANDRE ROUGEOT | CEO