Artériel
The Challenge
Give me the Monet
Longtime friend of GIRVIN Kirsten Sodernlind had an idea to create a print and supply chain for making museum-quality art prints—from collections of local artists and famous museums alike—more widely available (on a global scale), affordable, and easier to attain.
The Solution
Art on the Gogh
Kirsten first approached GIRVIN to create the business’s name, identity and pitch deck. We designed the logo to evoke a sense of quickness and accessibility as well as professionalism, which embodied the essence of Kirsten’s vision. Then we also created templates and designs for print materials for her products’ debut into the museum gift shop space—such as calendars, notecards, postcards, and coffee table books that brilliantly doubled as framable art.
Identity
Naming
Print
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I’ve had a long partnership with Tim Girvin and his teams at his brand office in Seattle, GIRVIN Strategic Branding & Design. They’ve been my agency of record in support of everything Artériel. This is a comprehensive strategic team, including naming our enterprise, its identity and our brand systems, and deployment in presentations, pitch materials, and building-out working collateral for our museum partnerships, emerging alliances and relationships around the world. An excellent team and passionate about what they do—it shows in the quality of their commitment and creativity.”