Ara Spa
at Ameristar Casinos
The Challenge
Where hospitality is kneaded
When the hospitality team at Ameristar Casinos sought to develop a singular spa experience for their guests that would match the stellar quality of their new hotel at the Black Hawk property, they engaged with longtime partners at GIRVIN to create a distinctive new brand from the ground up.
The Solution
A ritual of relaxation
Working with the Ameristar’s spa consulting group, GIRVIN creatives first developed the name Ara, after the southern constellation. Ara being Latin for altar, a place which serves as a center of ritual, in this case the rituals of self-care, relaxation and renewal. GIRVIN then created the logo and extended the brand to signage, print and packaging. Ara spa was such a success at the new Ameristar Blackhawk hotel in Colorado, that it was rolled out at Ameristar St. Charles as well.
Strategy
Identity
Environmental
Naming
Print
Type Design
“
We have GIRVIN’S exemplary efforts as Ameristar’s design team to thank for the success of this project. Your professionalism, sensitivity, responsiveness and creativity had a great deal to do with its successful outcome. GIRVIN has received high marks for its work, and on behalf of the DDY project team, I wish to express my sincere appreciation.”