![ara-spa-header](https://www.girvin.com/wp-content/uploads/2024/01/ara-spa-header.webp)
Ara Spa
at Ameristar Casinos
The Challenge
Where hospitality is kneaded
When the hospitality team at Ameristar Casinos sought to develop a singular spa experience for their guests that would match the stellar quality of their new hotel at the Black Hawk property, they engaged with longtime partners at GIRVIN to create a distinctive new brand from the ground up.
The Solution
A ritual of relaxation
Working with the Ameristar’s spa consulting group, GIRVIN creatives first developed the name Ara, after the southern constellation. Ara being Latin for altar, a place which serves as a center of ritual, in this case the rituals of self-care, relaxation and renewal. GIRVIN then created the logo and extended the brand to signage, print and packaging. Ara spa was such a success at the new Ameristar Blackhawk hotel in Colorado, that it was rolled out at Ameristar St. Charles as well.
![ara-spa-logo](https://www.girvin.com/wp-content/uploads/2024/01/ara-spa-logo.webp)
![ara-spa-sauna](https://www.girvin.com/wp-content/uploads/2024/01/ara-spa-sauna.webp)
![ara-spa-entry](https://www.girvin.com/wp-content/uploads/2024/01/ara-spa-entry.webp)
![ara-spa-signage-specs](https://www.girvin.com/wp-content/uploads/2024/01/ara-spa-signage-specs.webp)
![ara-spa-beds](https://www.girvin.com/wp-content/uploads/2024/01/ara-spa-beds.webp)
![ara-spa-quiet-zone](https://www.girvin.com/wp-content/uploads/2024/01/ara-spa-quiet-zone.webp)
![ara-spa-shower-sign](https://www.girvin.com/wp-content/uploads/2024/01/ara-spa-shower-sign.webp)
![ara-spa-bottom-half-pt1](https://www.girvin.com/wp-content/uploads/2024/01/ara-spa-bottom-half-pt1-scaled.webp)
![ara-spa-bottom-half-pt2](https://www.girvin.com/wp-content/uploads/2024/01/ara-spa-bottom-half-pt2-scaled.webp)
![ara-spa-footer-v2](https://www.girvin.com/wp-content/uploads/2024/01/ara-spa-footer-v2.webp)
![](https://www.girvin.com/wp-content/uploads/1px-shim.gif)
“
We have GIRVIN’S exemplary efforts as Ameristar’s design team to thank for the success of this project. Your professionalism, sensitivity, responsiveness and creativity had a great deal to do with its successful outcome. GIRVIN has received high marks for its work, and on behalf of the DDY project team, I wish to express my sincere appreciation.”