Search results for: type / font design
by Tim Girvin | Concepts | Sep 12, 2008
What good is my community — and what communion is there, for me? I was thinking about the idea of goodness — and the notion of human brand — what are we doing that’s good for people? And in doing our work as strategists, designers, marketers... Read More
by Tim Girvin | Brands | Aug 18, 2008
Any brand is human. A brand fire is started by a person. It comes from a human spirit and mind: it’s made for humans. Human brand. Interestingly enough, this simple equation is sometimes forgotten. People focus on transactions, engineering commerce — and... Read More
by Tim Girvin | Artists | Jun 29, 2008
My first exposure to David Byrne was in college, in the 70s. How I relate to him is his ineffable curiosity. Frankly, since the 80s, I’ve probably only picked up a couple of his CDs, since that time. But it’s the infectious exploration that’s... Read More
by Tim Girvin | Artists, Brands, Concepts, Designers, Scent, Storytelling | May 14, 2008
Brand experience is always about gathering content and pointing — even in synaesthetic context — to all of them. The notion of synaesthesia is about sensations crossing modality, from one sense to another. This concept of merging sentience speaks to... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, General, Luxury, Scent, Storytelling | Apr 5, 2008
The power of two, of community, relationships in development — and the world of fragrance. I’ve written about scent — working in that brandspace, contemplating the spirit of fragrance in the worlds of commerce, personality, travel, integrated... Read More
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Storytelling, Trends | Mar 30, 2008
Buzzing, twittering, twitching: Exploring community development in online new media launches. When I was at TED | Aspen, last month, I found myself in a world of people — my age and younger, late 30s, 40s, 50s — who were communicating with each other in... Read More
by Tim Girvin | Concepts, General, Retail | Feb 25, 2008
I was thinking about things floating, ideas that are on one level, then another. And that idea of the interconnection of the idea on the surface, and the idea beneath. “The details are not details. They make the product.” So says, Charles Eames. So you... Read More
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Retail, Trends | Feb 22, 2008
Margaret Swart, a friend from long back, asked for me to do something that one might think of as odd. Unusual. That is, to create a hand-lettered cover for one of the top rated technology magazines there is: Wired. A magazine that uses a hand drawn script for the... Read More
by Tim Girvin | General, Luxury | Feb 4, 2008
Tony Cenicola | The New York Times There are levels of the luxury experience. And in a way, it’s about what our personal experience of what the sense of luxury might be. But the expression of the luxuriant could be many things. Tom Ford, himself, defines the... Read More
by Tim Girvin | Concepts, General | Feb 2, 2008
The signature is a marking, a signing, that links the gesture of the hand, the fingertips, the wrist, the arm to the mind. It’s a kind of drawing of the mind — your signature is the reflection of your intelligence. That is, I suppose, the character of... Read More
