Search results for: brand belief
by Tim Girvin | Concepts, Places, Storytelling | Jan 4, 2011
Examining the shopfronts, façades and skins of South Beach, Miami Beach, Florida. Signing design: strategies of visualization as an emotional storytelling. The evocations of deco. Take me someplace that feels right. There are levels to signing. On the one front, signs... Read More
by Tim Girvin | Concepts, Interior Design | Dec 31, 2010
Exploring symbolic design strategies in the making of place: experiencing deeper meaning in architecture The granary, the watchtower, the guiding light — metaphors of transition for 2010>2011 Over 40 years of working as a designer, I’ve been thinking about... Read More
by Tim Girvin | Concepts, Retail, Scent | Dec 17, 2010
The study of scent, recollection and experience An obsession with scent: the fragrance of place It’s pretty clear, to anyone that works in the fragrance place of marketing, brand strategy, utilization of tactical “fume” in enhancing experience, that... Read More
by Tim Girvin | Artists, Concepts, Cool People, Designers, Places, Storytelling | Oct 26, 2010
Women are the world; art, archetype, anonymity and the TED prize 2011. Portrait of JR. Courtesy © Christopher Shay If you don’t have time, just watch this. I’m sure you’re on the list, the TED list, and you get their mailings. If not, you should.... Read More
by Tim Girvin | Concepts, Places, Scent | Jul 9, 2010
Smelling where you are Arising this morning, I can gather the scent of wild grasses, the salted smell of sea, the slight drift of sulphur from the cast of decaying seaweeds, wafting from the rocky shore below — and there is a note of stone; pine, crushed in my... Read More
by Tim Girvin | Artists, Concepts, Places | Jun 18, 2010
Working in NYC | Four explorations in 24 hours The second tour was a run, the following morning, out of the city to a place in Mountainville, upstate NY, a long-running gathering of a family tradition in building a sculpture reserve. “People ask how Ted Ogden... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Retail | Apr 30, 2010
Apple and Flash: Strategic notations Some notes from the man. As a persistent and tireless defender of all things Apple, and the early Girvin working collaborations and design connections with Mr. Jobs — Reed College and Lloyd Reynolds, the later iterations of... Read More
by Tim Girvin | Concepts, Scent | Jan 10, 2010
Dawn Clark|photo Perfume, memory, sentience and wandering; exploring the fume of an experience. Getting around, wandering, I find myself not infrequently smelling my way through places. Scent is memory; it’s the definition of recollection in experience. You can... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 12, 2009
Apple: Steve Jobs, Applications, App Store and community Indulge me for a moment, would you? Scan this literary framing for a word — below. One word, over time. Think of it as poetry for the instant, prose for the momentous, lines for just now.... Read More
by Tim Girvin | Concepts, Cool People, General | May 10, 2009
Scott Oki reaches to his roots in newly founding concepts of how learning benefits the advancement of our culture. My connection with Scott Oki is long running. And in every aspect of my relationship with him, it’s been a journey in learning. From him,... Read More
