Search results for: brand belief
by Tim Girvin | Concepts, General | Jan 5, 2012
I was thinking about the right ideas, that come from the tumble of those that try, but fail. Those that stumble, and find. These that jumble and arrive at the new. There is tumble, stumble, jumble — and topple. They’re interrelated. Long back, working with... Read More
by Tim Girvin | Concepts, Cool People, Scent | Dec 2, 2011
IN THE SHADOW OF THE WIND, SCENT EVOKED, PERFUME DESIGNED ON THE BREEZE OF CONSCIOUSNESS IN THE BOOK, The Shadow of the Wind, written by Carlos Ruiz Zafón, there is a story, wrapped a story, hidden in a story — a book, among many books, hidden in a mythical... Read More
by Tim Girvin | Concepts, Scent | Nov 17, 2011
ROUGH TRADE #2 The Sense of Scent in the Most Profound and Personal Encounter (The second of two essays on unusual scent strategies) The design of the scents of evocation and emulation, storytelling legendary experiences It’s been said that perfume is the... Read More
by Tim Girvin | Concepts, Scent | Nov 7, 2011
The Fragrance of Blood ROUGH PERFUME TRADE #1 The Perfume of the Most Primal Liquid — the Scent of the Sanguine (The first of three essays on unusual scent strategies) I pricked my finger while I was sewing a torn shirt, and put the wounded in my mouth, to stop... Read More
by Tim Girvin | Concepts, Cool People, Retail | Sep 28, 2011
the first of two observations | brand, metaphor, retail design NASA Designing a strategy of remarkable visualization: the conscious design, creative intelligence and the mystery of dreams Sometime back, Dawn Clark AIA, LEED AP and I’d considered the idea of... Read More
by Tim Girvin | Places, Scent, Storytelling | May 27, 2011
Perfume Environments: The Scent Visioning of Christopher Brosius Window display, Brosius I’d tried to link to Brosius live, but couldn’t since he was working on project, one that he was focusing on. I did see him at his shop, but held my tongue in reaching... Read More
by Tim Girvin | Concepts, Cool People | Mar 20, 2011
From the start-up, kick-start maestro, a new book. I’ve studied the strategies of Guy Kawasaki for a couple of decades. Working at Apple, during the early years as a design consultant, Guy swung into play just after my efforts designing for Steve Jobs and the... Read More
by Tim Girvin | General, Marketing 2.0, Storytelling, Trends | Mar 7, 2011
The rise of the stormtwister: which one are you following? Surely, it’s changed, Charlie’s tiger-blooded human branding keeps on surging. But why? Friend Robert Weitz pointed out, as he put it, the gladiatorial posting of winning wars of followers. Andrew... Read More
by Tim Girvin | Brands, Concepts, Cool People, Incubation, Trends | Jan 31, 2011
The designed space of innovation, design labs, incubation works and architectural evolution. Over time, working around the world and linking into innovation environments, the idea of designing a working laboratory for innovation is something that ranges from raw... Read More
by Tim Girvin | Concepts, Storytelling, Trends | Jan 28, 2011
Girvin | Delano, Miami Beach, Fl. A meditation on the concepts of speed and pace — in the relationship with anyone, anywhere, anyplace. Do you find yourself hurrying past the conversation that you’re having? Are you looking ahead, in passage against where... Read More
