Search results for: type / font design
by Tim Girvin | Concepts, Human brands, Places, Storytelling | Feb 12, 2015
The Deep Sprint: If you’re going someplace, how are you paying attention? Brand journeys and explorations. I can remember a time — especially when my children were younger — that traveling was a cumbersome burden. Now, my children are onto their own lives, and... Read More
by Tim Girvin | Concepts, Scent | Jan 27, 2015
Earth head down, to the roots and up to the wood [above: a pitch burl from a pine in the Grand Canyon] As a person that walks the woods, it is a place that is alive with scent. The mystery of the trees, in their own complex and profoundly beautiful ecosystem, takes... Read More
by Tim Girvin | Brands, Concepts, Scent, Trends | Jan 13, 2015
Perfume and Persona — the categorization of demography by scent. I heard this conversation about 10 years ago — one of those rare moments when you have a chance to listen in on people’s impressions of you. That’s happened a couple of times, and in both, it was a... Read More
by Tim Girvin | Brands, Concepts | Jan 6, 2015
Brands that are deep. In my journeys in meeting with brand leadership around the world, I watch for telling signs — the tell of a brand might be: How does the leader talk to their colleagues? Humane, cordial, supportive? How old, or new, is this brand? Is there a... Read More
by Tim Girvin | Concepts, Designers, Storytelling, Trends | Dec 24, 2014
The Principle of the Search: More Beauty [Photo: Dawn A. Clark, AIA Leed AP] In our life journey, as creatives — people that create — we listen, absorb, gather, interpret and make meaning. We work to import and deliver content in a manner that is compelling to a... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 16, 2014
EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their... Read More
by Tim Girvin | Cool People, Designers, Human brands | Nov 3, 2014
The Grace of Handwriting: Soul Drawings It is the physiological nature of our being that what the hand offers reaches back to the psychical current of the mind. In the journey of drawing, learning the way of The Seeing Hand, I was studying the treasury of master... Read More
by Tim Girvin | Motion Pictures | Oct 31, 2014
Designing Identities for Scary Storytelling | Gruesome Design for Films I was talking to a young aficionado of typography and the lettering arts, as well as a connoisseur of scary movies, and we talked about logos for horror movies. And, to quote, “why is that... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 28, 2014
There is a sign, and beneath that sign is another sign. Brands and palimpsest, the layers of content. When I was working in Paris, I marveled at the old shopfronts and the signing on signing — a new sign, on an old sign. You’ve seen them in your town. An old sign... Read More
by Tim Girvin | Concepts, Places, Scent | Sep 16, 2014
What About the Smell of the Moon? A friend, high perfumer Christi Meshell, pointed out a note on the Fragrance of the Moon. That aligns with an earlier conversation we had about the smell of guns, firepower and gun powder. It’s like the smell of any explosive, the... Read More
