by Tim Girvin | Brands, Concepts, Places | Oct 13, 2010
Mapping concepts of gaming procession and built design: exterior brand experience storytelling (what’s this place about?); entry into the gaming world; sequencing gaming technology (red circles) for luck perceptions; creating visible targets for more hospitality...
by Tim Girvin | Artists, Cool People, Human brands, Scent | Oct 11, 2010
Bertrand Duchaufour at Madison Avenue L’Artisan (photo Tim Girvin) Exploring the context of experience and the interpretation of place — in scent. It’s interesting, the idea of thinking about working in smell and place — exploring the...
by Tim Girvin | Artists, Concepts, Cool People, Designers, General, Places, Retail, Storytelling | Oct 6, 2010
Drawn from the heart: simple design prototypes from the 30s: design strategy and clarity of intention The heart of creative: drawing, sketching, roughs, comprehensives made by hand, brush and simplistic inspiration. A friend of mine in Santa Monica, composer Stuart...
by Tim Girvin | Artists, Concepts, Cool People, Designers, Luxury, Retail, Storytelling, Trends | Oct 4, 2010
THE SPIRIT OF FASHION ILLUSTRATION TAKEN TO ANOTHER EDGE. FINDING PERSONAL ALIGNMENTS, THE HISTORY OF THE PRACTICE. Antonio Lopez illustration Origin: lustration 1615–25; < L lūstrātus, ptp. of lūstrāre to purify, illumine. Seeluster1 , -ate1...
by Tim Girvin | Artists, Brands, Cool People, Designers, General, Human brands | Oct 1, 2010
YSL, American Eagle, New Era Customization and the Interpretations of the Crowd. What about brands that are your brand? Make your own world: Working at Yves Saint Laurent, I can recall a conversation about either oui or non — the idea of more big YSL logo...
by Tim Girvin | Artists, Cool People, Human brands, Storytelling | Sep 25, 2010
When We Are Mammoths: ARTPRIZE, Grand Rapids, exploring art brands, strategy and evolutionary storytelling Over time, we’ve explored the concept of the artist brand — the human brand that exemplifies the reach to actualized storytelling and organized...
by Tim Girvin | Brands, Concepts, Cool People, Retail, Trends | Sep 24, 2010
LIFEBOX + PAUL STAMETS: BUILDING COMMUNITY ENGAGEMENT IN GREENING PACKAGING. Shipping boxes as miniature forests. DREAMS, MUSHROOMS, ETHNOBOTANY AND THE CULTURE OF FUNGI I’ve been friends with mushroomologist — read: mycologist — Paul Stamets since...
by Tim Girvin | Brands, Concepts, Retail | Sep 22, 2010
Image: iPhone Defender As the world gets trickier, let’s think about products as self defense strategies. I’d written a while back, only days ago, about the idea of design strategy — DESIGN THINKING AT APPLE. Actually, I’ve no clue as to...
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Sep 20, 2010
Photo by Dawn Clark, AIA LEED AP Every brand is made for humans. Every human could be a brand. What’s the story? I was a student at The Evergreen State College, and I was asked to offer a presentation at a networking event to support the school, as well as the...
by Tim Girvin | Brands, Concepts, Scent, Storytelling | Sep 17, 2010
The classic buoy-shaped original bottle: Old Spice BRAND HISTORY, EVOLUTION, EXPANSION: THE LEGACY FROM SHULTON TO P&G. THIS blog is about scent. And brand. And story. And song… Play the Jingle! Speaking with a friend of mine, years back, Global Brand...
