Search results for: type / font design
by Tim Girvin | Brands, Concepts, Places, Retail, Storytelling | Jul 30, 2015
SIGNAGE, MESSAGING, SCALE AND BEAUTY. I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas. And other places. But what I admire are more elegantly restrained solutions. What one might think are... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 8, 2015
Spelunking Brands There is a patterning that one can see in caves, the geolocational strata, stones, layers, sediments, ice, water, rivers and concretions — as an explorer of caves, it’s kind of like mountaineering inside mountains — interior alpinism, as in the... Read More
by Tim Girvin | Brands, Concepts | Jul 1, 2015
WATCHING, LISTENING, ATTUNEMENT In the intertwining of life, work and brand, there are keys to actualization and mobilization. In my experience, the notion of attention and focus are at the heart of how people either reach-out, or reach-in — it’s how the exchange... Read More
by Tim Girvin | Brands, Concepts, Cool People | May 6, 2015
The Draft of Knowing — Stroke on Stroke, Journey to Journey, Line to Lineage. [a b o v e] Presentation wall, with calligraphic drawings and educational references, photographic brand boards, working tools, broadsides and flow examples. [FIRST POSTED 2010] A couple of... Read More
by Tim Girvin | Brands, Concepts | Apr 28, 2015
A Person, a Presence, a Brand I was working outside of the city, treasure-hunting. Actually, I was working inside a brand, their teams, looking for treasure — those glimmering and glistening points of compassed reference, the surveilled pin-pricks of a brand mapping,... Read More
by Tim Girvin | Brands, Concepts, Scent | Apr 14, 2015
THE MOST EXPENSIVE PERFUME IN THE WORLD A happier scent. It might be said that the most valuable perfume there could be would be your personal scent — the layering of molecular expressions that gather everything from your being, your roadwork, scenes seen — the way... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Apr 9, 2015
The quest for the magical — in craft, design, business strategies and brand. In a manner, the work that we all do is a quest — the pursuit of a question to be answered, the pathway to a question contained, opened and discovered. What we all do, and what we craft as... Read More
by Tim Girvin | Concepts, Human brands, Storytelling | Mar 10, 2015
Contexts of Nomenclature and Meaning. According to the Greeks, “the etymon is the name of the true thing.” Etymos=true. What that means is that a name is a deep name, and that the truth would be told. Etymon — comes from the Greek for “truth” — and powerful names for... Read More
by Tim Girvin | Concepts, Designers, Scent | Mar 3, 2015
The Legacy of Fragrance Design and Perfume, Taste Innovation and Spice Strategy In a workshop in Oregon, we studied the layering of taste and scent in new product development innovation summits. What came clear in the study group was a kind of synaesthesia of... Read More
by Tim Girvin | Brands, Cool People, Human brands, Storytelling | Feb 17, 2015
Brands, Dreams, Visions and Imagining It takes a special kind of person to run a brand. There will be fire found. In the near four decades of working experience, one comes to know what will work, and what will not, in the management of brand. One can have all the... Read More
