Search results for: DESIGN THE SIGNATURE
by Tim Girvin | Brands, Concepts, Storytelling | Jul 24, 2014
The Fire of Brand: Is there a story, in a story, in a dream, in another telling? Years ago I was talking to a innovations forum, a large confederated brand team at Procter & Gamble about the layering of brand, in story — this was downtown Cincinnati, Building One... Read More
by Tim Girvin | Brands, Concepts | Jul 8, 2014
Studying the journey of brand, and those that gather around them. How close in are you? You say you know, but is that just you? Or others? I was working with a team in Texas, and we were talking about modeling brand relationships — how does a brand team synchronize... Read More
by Tim Girvin | Concepts | May 27, 2014
The Power of Person to Person I was working in San Francisco, walking the streets of Chinatown and contemplating the nature of the work that we all do. It’s a gate, to a bridge, a point of transition — from one step to another. And the portal to a person.... Read More
by Tim Girvin | Brands, Concepts | May 22, 2014
Brands That Live in the Dark Is there ever a brand that lives on the quiet side, unknown, unseen — but quested after? Can you think of one? If you’re a searcher for the unknown, you walk out to where others do not. You go where others care not to linger.... Read More
by Tim Girvin | Places, Retail | Nov 14, 2008
The Launching of the Pearl | Lincoln Square | Bellevue Square Some reference, to meaning: pearl 1258, from Old French perle (13c.), Medieval Latin perla (1244), of unknown origin. Who knows the origin of the word, but there are theories, that reach back in tim to... Read More
by Tim Girvin | Cool People | Sep 29, 2008
Finding the truth in life, in motion pictures, in storytelling and the character of Paul Newman. What a loss. What a legacy. What a man. While my connection with Paul Newman was mostly about being a designer, for several of his films, I never had the chance to connect... Read More
by Tim Girvin | Concepts | Sep 12, 2008
What good is my community — and what communion is there, for me? I was thinking about the idea of goodness — and the notion of human brand — what are we doing that’s good for people? And in doing our work as strategists, designers, marketers... Read More
by Tim Girvin | Artists | Jun 29, 2008
My first exposure to David Byrne was in college, in the 70s. How I relate to him is his ineffable curiosity. Frankly, since the 80s, I’ve probably only picked up a couple of his CDs, since that time. But it’s the infectious exploration that’s... Read More
by Tim Girvin | Artists, Brands, Concepts, Designers, Scent, Storytelling | May 14, 2008
Brand experience is always about gathering content and pointing — even in synaesthetic context — to all of them. The notion of synaesthesia is about sensations crossing modality, from one sense to another. This concept of merging sentience speaks to... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, General, Luxury, Scent, Storytelling | Apr 5, 2008
The power of two, of community, relationships in development — and the world of fragrance. I’ve written about scent — working in that brandspace, contemplating the spirit of fragrance in the worlds of commerce, personality, travel, integrated... Read More
