Search results for: brand-instinct/
by Tim Girvin | Brands, Scent | Jun 6, 2013
Building a Scent That’s Made of Every Scent. When I was young, even back then, I was into fragrance; I explored the idea of taking various fragrances and mixing them together — to get what I wanted. What came of that experience, generally speaking, was a... Read More
by Tim Girvin | Concepts, Places | May 28, 2013
The Spirits in An Environment I was walking in a place and I realized, for a moment, that I was alone. But there was something there, studying the sensation of environment. It had to do with the holism of the sensations — light, warmth, breeze, the former... Read More
by Tim Girvin | Brands, Storytelling | May 20, 2013
Telling the story by hand and meditation. I can recall designing and writing out a phrasing by Michelangelo Buonarroti, “By hand, which follows mind and meditation.” It’s actually a telling that follows a longer contemplation: “The best of... Read More
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Mar 20, 2013
The Marking of Meaning, Goodness and Brand Storytelling. We think about the idea of design as a kind of signature — with mind, motion, memory and meaning. What is design — but the sign, illustrated. And of course, to signing and illustration, that would be... Read More
by Tim Girvin | Concepts, Cool People, Interior Design, Places, Trends | Mar 1, 2013
Small living, the Footprint of Micro places The delicacy of small, thoughtfully crafted, green-built and well-organized places to live in. Working with a housing development team in Seattle, Girvin’s ideator® naming team built a naming strategy to support the... Read More
by Tim Girvin | Brands, Concepts, Luxury, Retail, Scent | Feb 25, 2013
Working in Japan, we designed for Japan, for Shiseido. There’s a story there, digging in, building the fluency of designing to another culture, in that culture; it’s not American design, transported to work in the Japanese markets, it’s designing... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Feb 19, 2013
The Metaphor of the Deeper Storytelling in Brand, the Undercurrent of Persona; the Dodge Farmer Ad, Super Bowl The bigger allegories in archetypal positioning. Imagery, shown [above and below] from the Dodge Super Bowl ad. On Tuesday February 5th, I gave a talk on... Read More
by Tim Girvin | Cool People, Interior Design, Marketing 2.0, Trends | Jan 29, 2013
The Touch of the Hand, the Human Presence, Retail Experience Design When I work on a restaurant, I always ask about the chef: “is he, or she, planning on being there, being present, consistently?” That, alone is a compelling proposition to managing the... Read More
by Tim Girvin | Cool People, Interior Design, Places | Jan 9, 2013
The Restaurant for Guillermo Del Toro The Vibe of Gitane, San Francisco Spending time studying the production design sketches of writer, visual stylist and cinematic director Guillermo Del Toro suggests a certain “spanish” visualization that moves from the... Read More
by Tim Girvin | Brands, Interior Design, Marketing 2.0, Storytelling | Jan 2, 2013
Windows as the Eyes of the Soul of Wellness The tradition of windows in the merchandising of ideas. At the street level, a building’s windows are, in a manner, the eyes and soul of the bridge between the heart of the building, its occupants and the brand that... Read More
