Search results for: brand storytelling
by Tim Girvin | Brands, Concepts | Aug 4, 2009
What is the brand of place? I’ve thought, long and hard, about the idea of brand in place. Moreso, the concept of the contained generosity, in sharing, and the nature of the host, the hostess, in creating a place of content — made; that is: if... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Jun 20, 2009
Who do you trust? Facebook search engine results? Your friend’s a brand. Google has long been the apex of search mechanisms, beating out the rivals of Yahoo, and still, so too, emergent entity bing.com. But Google has its sights on the social space, such as... Read More
by Tim Girvin | Concepts, General, Marketing 2.0 | Jun 7, 2009
Thoughts on bing, the new search engine for Microsoft Just days ago, the kick off. According to the overview from Microsoft, “the idea behind ‘Manifesto’ is to elicit an emotional response about a concept that is decidedly not emotional.” And... Read More
by Tim Girvin | General, Interior Design, Places | Oct 4, 2007
I spent time with the team at Johnson & Johnson — first, Skilling, out past Princeton; then at their original spaces on 26th, over by the river, in Chelsea, then in their new design labs. They’ve got the best section of the building, south facing,... Read More
by Tim Girvin | Cool People, Designers, Luxury, Retail | May 6, 2007
I’ve been walking around the edge of this luxury brand, and its leadership — CEO | Robert Polet for the last several years. I’d reached here to Gucci headquarters in Paris and London, exploring the dimensions of the brand. I worked with the... Read More
