Search results for: DESIGN THE SIGNATURE
by Tim Girvin | Brands, Concepts, Storytelling | Jun 12, 2014
Looking at the dark side of brand, their strategies, and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their telling — community and relationships — sometimes a darker... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 20, 2011
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales — the grounding I’d offer a theory of the narrative cloud — the stories that surround the power of an enterprise... Read More
by Tim Girvin | Brands, Human brands, Luxury, Retail, Storytelling | Oct 19, 2010
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a client, we’ve spent a lot of time studying the brand — in... Read More
by Tim Girvin | Brands, Retail, Storytelling | Aug 18, 2010
Brand storytelling that goes back 130 years, and pitched as a marketing strategy for merchandising sales at Barney’s. Notes on selling old brands as something newly hip. Buy, here: I’m looking for True Brands. What I seek is: A story. A person. An offering.... Read More
by Tim Girvin | Scent | Jul 12, 2008
Exploring the renaissance mind of Lorenzo Villoresi: Scholarship, legacy and the genetics of exploration — a history of fragrance creativity. Sometimes you find a person that seems like someone you’ve encountered before. Perhaps in another life, another... Read More
by Tim Girvin | Brands, Concepts | Jan 28, 2016
I’m looking for paths. The turning — Every thing turns and spins in its order. What? That? I’ve been out, looking at the stars, pondering the turning — and now, the great waves, that roar and roll, persistently. Listening to the water — the turning and churning, waves... Read More
by Tim Girvin | Concepts | Jan 26, 2016
THE ALLEGORY OF LIGHT — AND THE SHINING WITHIN —- Aren’t we all looking for light, looking into the light? Seems that way. I look in the light and I look into the dark. I live in both of those presences. That which illuminates, and that which darkens — for they are... Read More
by Tim Girvin | Concepts, Trends | Jan 5, 2016
Sometimes the best path Is the slow and watchful. Recently, I’ve been asked to design some signs — which, on a remote road, ask kindly: “Please Go Slower.” Sometimes in the planning of strategy, for your life, brands and other enterprises — striking out the... Read More
