by Tim Girvin | Cool People, Human brands | Feb 24, 2011
Brand as Dream (Image from the Fabulous Nobody’s blogspot) In the decades of working with the inspired, the dreamers, the lovers, the ingenious and the intrepid — I’ve learned something: people — they make the brand. Brand is the fire of...
by Tim Girvin | Brands, Concepts | Feb 22, 2011
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of “briefness” is a...
by Tim Girvin | Brands, Retail | Feb 18, 2011
Rockets, lubrication and the innovative force of personality in the leadership of John Barry WD-40. Personally, I love the scent. Nothing like jetfuel in the morning. Someone commented, “why is that you always are smelling things first?” This is a story...
by Tim Girvin | Concepts, Motion Pictures, Places | Feb 15, 2011
Smashingshare.com The metaphor of the mind, architectural design and the secret of dreams The Architect from the film Inception (Warner Brothers) From the film: Inception A conversation with the inceptor and the architect Cobb: You create the world of the dream. We...
by Tim Girvin | Brands, Cool People, Human brands | Feb 11, 2011
“Making a dent in the universe” — the drawn gestures of innovation and design strategy. We have a winner! The 10 billionth app, Paper Glider, was downloaded by Gail Davis of Orpington, Kent, in the UK. As the grand prize winner of Apple’s 10...
by Tim Girvin | Concepts | Feb 8, 2011
1.27.2011 Men Are Drawn to Competition-Based Pay Men were 94% more likely than women to apply for a job if its salary potential was described as being highly dependent on competition with other employees, according to John List of the University of Chicago. The online...
by Tim Girvin | Concepts, Cool People, Human brands, Marketing 2.0, Retail | Feb 7, 2011
Girvin: Fontainebleau, Miami Beach Purchasing decisions: the link to distinctive attachment in biological analysis — and Lindstrom’s Buyology. The idea of the psychic space — brand brainpower and impressionability. Is reaction just that: re-acting?...
by Tim Girvin | Brands, Concepts, Cool People | Feb 3, 2011
Card from Frances May, photo by Girvin What about goodness? Brand, story, soul, humanity, beauty. Why then, can one desire too much of a good thing. [“As You Like It”] I was speaking with a client about the nature of goodness, in the truth of the brand...
by Tim Girvin | Brands, Concepts | Feb 2, 2011
Testing and response, does the arcing circular form suggest greater accessibility? “I’m soft, touch me — more.” Curves: more human, more lovable? There’s a proposition (noted below) that the Asian populace relates more positively to curve...
by Tim Girvin | Concepts, Storytelling, Trends | Feb 1, 2011
Olivier Beauchesne at Science-Metrix The flow of innovations and the interplay of minds. There was an idea, an inspiration, and it was shared, and went from one to another, and another. Then the world knew. It’s interesting that the idea of genius — the...
