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by Tim Girvin | Concepts | Jul 5, 2008
Exploring chaos and spectacle, designed events and disaster, celebration and siege. 7.4.08: Or at least, that’s what it felt like, late last night, down on the waterfront, Brooklyn Bridge, with thousands of others, running, milling, surging. But with courteously... Read More
by Tim Girvin | Concepts, General, Scent | Oct 19, 2007
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It’s important to think of scent as a kind of layering of experience. For example, scent alone won’t instantly... Read More
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Mar 20, 2013
The Marking of Meaning, Goodness and Brand Storytelling. We think about the idea of design as a kind of signature — with mind, motion, memory and meaning. What is design — but the sign, illustrated. And of course, to signing and illustration, that would be... Read More
by Tim Girvin | Concepts, Storytelling | Jul 30, 2012
Contemplations on the spin — the whorl of us: our path, the ISS [a night journey]. And a question posed: Where have we been? Where are we going? And what will we do when we get there? Sometimes you need to get way out there to understand about where you’ve... Read More
by Tim Girvin | Brands, Cool People, General, Scent | Oct 30, 2009
Tom Ford in Tokyo. Photo By Akiko Sameshima Exploring the human brand, story, product development, scent and visioning. Obviously, I’ve got a thing with Tom Ford. There are layers there. One, meeting him, talking to him, interviewing him — and learning... Read More
by Tim Girvin | Designers, General, Storytelling | Feb 23, 2009
How does the framing of sight, and outcome of interpreted visualziations, drive design? And in looking — seeing — do you increasingly tune your sensing of visual content — and the display of it? While it’s surely impossible to define,... Read More
by Tim Girvin | Artists, General | Oct 19, 2007
design — the implementation of the signature, the marking, the descriptive curve, has always been that thing which crosses borders — for the sharing of one thing makes its way to another — it’s found here, signed, and extended there…and... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Retail | Feb 19, 2020
In the journey of brand strategy—trying to define brand direction and orientation—there is an alignment between stance, intention, personality and direction: future visioning. It’s a synchronism of story—which invariably involves humans and their build-out of the... Read More
by Tim Girvin | Brands, Cool People, Designers, Retail | Nov 21, 2019
50 YEARS, WALKING THE DREAM, BRAND STORYTELLING VISIONING IN THE MAN, THE BRAND: RALPH LAUREN This goes back, and it speaks to my own history at the beginnings of my career, which now sorts out to about 45 years. There was a meet-up, momentary and gracious, with Mr.... Read More
by Tim Girvin | Concepts, Places | Oct 16, 2019
THERE IS A PLACE: YOU’RE IN THE PLACE. HOW DO YOU DESIGN A PATHWAY FOR FINDING? What is the way, found? We were thinking about this. In the context of the work that you do. And what we do. We’ve wondered about that, the character of being lost, being found. Finding... Read More
