Search results for: brand patterning
by Tim Girvin | Artists, Brands, Cool People, Motion Pictures | Oct 3, 2012
The Interspace: the new MySpace UI Wide Open — Inner Space — Interface It’s interesting to study the migrations of MySpace, in the challenges of their past failing and flailing attempts to maintain a respectable share of the social online... Read More
by Tim Girvin | Scent | Oct 26, 2012
Notes on the Last Letterpress & the Last Paper Seller — DOWNTOWN LOS ANGELES IN TRAVELING THE JOURNEY OF THE CRAFT, THERE’S A KEY TO RELEVANCE — IN THE SELLING ENTERPRISE, THE NOTION OF BRAND IN PLACE, BRAND IN THE MIND OF PEOPLE — THERE... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Retail | Sep 7, 2012
These days, the idea of an anniversary is the search for legacy — and there are many that are searching for legacies, threads, reaching back to the soul of earlier years, when another degree of artfulness, more robust storytelling, a new flavoring of history... Read More
by Tim Girvin | Concepts, Designers, Trends | Oct 10, 2012
I was thinking about that idea — the fluff of package — really, is there a meaningful story there [all those carefully conceived messages, do people really pay attention?] When we talk about epiphany, are people really looking? Studying? Reaching —... Read More
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Aug 29, 2012
SHELF EPIPHANY, RETAIL DESIGN, BRAND STORYTELLING AND SHINING ––––––––––––– I was talking to a client about the concept of the shine. Walking the street, I spied this installation — a shine brush in a window. And it urged a meditation on the allegory of shining.... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 18, 2012
These Days, People Work Anywhere; and Brands, Their Stories, Can Live Anywhere. But they can’t be nowhere. Everything needs a place. The nature of the seamless world, presumes an osmotic fluency — content, storytelling, wonderment, spectacle and experience... Read More
by Tim Girvin | Brands, Concepts, Human brands | Jun 8, 2012
THE AUTHENTICITY OF THE TRUE Real people, real brands, enterprises that are true. Have you been with someone, a person, a brand, that’s untrue — to you? You had an impression, then you went to “meet” them, work with them, buy from them —... Read More
by Tim Girvin | Concepts, Storytelling | May 11, 2012
The word, the work, that optimizes Working in NYC, I was rifling through my wallet, heading downtown to the office, I pulled my subway card — which I’d noted in an earlier overview. Optimism, the MTA card There’s a word, that word — placed... Read More
by Tim Girvin | Concepts, Scent | Nov 3, 2011
Exploring the Place of Masculine Fume: the Mind, the Memory, the Mystery of Maleness. There are those that might propose that any man being preoccupied with the idea of scent is a fool. What comes to mind is the self-styled buck that gets on the elevator wafting a... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Storytelling | Nov 4, 2011
APPLE.COM FINDING FIRE IN THE IMAGINATION OF INVENTION. M E D I T A T I O N S + M E M O R I E S iSad. These days, I’ve been writing, talking, consulting in the proverbial strategy — a great deal — about the invention of new pathways in brand development. And there are... Read More