Search results for: brand patterning
by Tim Girvin | Concepts, Interior Design, Places | Jun 26, 2014
Could you go slow? In the incipient need for speed that rattles through the channels of our experience, could that potentially be slowed way down? To see and sense more? Take a moment. When I travel, working on brands around the world, I try to come into a place slow.... Read More
by Tim Girvin | Brands, Concepts, General | Jan 17, 2008
I spoke to the Luxury Marketing Council about the concept of truth — authenticity — in the context of branding. It was more than that. It was also about the nature of the story, as part of the character of brand expression. It’s never just the story... Read More
by Tim Girvin | Concepts, Storytelling | Mar 25, 2014
The Clustering of Customers, the Typing of People, From the One to the Many As a veteran of hundreds of hours of focus groups, sessions, store interceptions and onsite consumer reviews, I find a forest, but am I close enough to the tree? I was thinking about this the... Read More
by Tim Girvin | Concepts, Interior Design, Places, Scent, Storytelling | Mar 13, 2014
A TOUCHING BOOK, CONTEMPLATING 360º IN BRAND AND EXPERIENCE A VISUAL MEDITATION EXPLORING THE JOURNEY; A LEGACY OF THE SENSATE. The human stance of holism. Every journey is a storytelling of sensuality — how you sense and experience the grand sphere of your... Read More
by Tim Girvin | Designers, Storytelling | Feb 11, 2014
THE DEMOGRAPHY OF EVERYONE The Journey to Knowing Who You’re Talking To As a designer, you need to design to craft and tell stories, create messages and visualizations that connect with people. To link to people’s emotional points of gravity — that... Read More
by Tim Girvin | Concepts | Dec 30, 2013
Remembering who the ultimate client is HUMANKIND DESIGN I was talking to a client about the strategy of his brand — mostly operations, organizational planning and construction — and I asked him, “what about the people, what’s their... Read More
by Tim Girvin | Concepts, Storytelling | Jul 11, 2013
Design thinking deep metaphors When I was working as a brand / design strategist at Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned colleague there, Iain Douglas. We talked about, and worked on, the layering of ideas — of... Read More
by Tim Girvin | Concepts, Storytelling | Jun 13, 2013
THE DELICACY OF SOUND, VOICING THE STORY, AN UNKNOWN TELLING — PURE SOUND. The most powerful point of sensuality, will be about love, and the intimacy of connection — the closer you are to feeling, the more intimate the power of that sharing. I was... Read More
by Tim Girvin | Concepts, Places | Nov 26, 2012
Signing [and storytelling] buildings = building brand, branding buildings: Designing customized retellings of the principle of buildings, their architecture and way finding. And selling them. Earlier, in our legacy, opening forays into signing systems, we worked with... Read More
by Tim Girvin | Brands, Cool People, Human brands, Marketing 2.0, Retail, Storytelling | Oct 24, 2012
The Mulleavy spirit At Girvin, we’ve been following, writing about, the Mulleavy sisters for a couple of years. We’ve also studied, and written about Starbucks. Even Howard knows about our blogs. What is compelling about the sisters Mulleavy is the wild... Read More
