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Blog: The Goodness of Truth

It would be better if it was true In the soul-searching of positioning and the right angle of brand, to story, cult and culture and truth in the telling, the woven fabric of brand experience and the personality of that narrative will be far better if the foundations...

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Blog: Sparklers

Sparking innovation and change. There is legitimacy to the metaphor of Fire. Girvin, the team — and Girvin, the family — are fierce lovers of fire. We’ve noted that earlier. But any fire starts with a spark, which can be the beginning of a perceived...

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Blog: Quietude

The Complications of Content I was talking to a friend about cabling, chargers and hardware. Often, when I’m traveling, I’m roving. Moving from place to place. Others, happily desk bound, working in situ, they’re sending me texts: “please call...

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Blog: The doorway

The Opening of the Next Portal I went through the door from the darkened interior to the light. There is some historical significance to the door — I think of every door step as a metaphorical movement. The door is a symbol, like a window. It’s a movement...

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Blog: The Stage of a Journey: Rest

Meditations on Respite I was thinking about a remark from Tom Ford, that, to him, the greatest luxury is “sleep.” According to Dawn Mello — in a dinner conversation with her and her pal, Dawn A. Clark — when she was working with Tom Ford, at...

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Blog: I’m Okay, You’re OK.

What is Okay, anyway? I was thinking about the notion of OK, what’s that mean, really? The state of Okayness seems mediocre — it’s a condition where things are simply “all right,” alright. All is right? What’s rightness, a place of...

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Blog: Wowness

The Quest for Amazement I’m a Scot; and “wow” is a Scottish word from the 1500s. I find another reference of equal interest, the Southern New England Algonquian [Narragansett] framing, the “powwow.” powwaw “shaman, medicine man,...

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Blog: JOURNEY, THE STRIDE OF BRAND

WHAT IF YOU’RE THE BRAND? We’ve written a lot about the brand of you. The truth of the brand will lie in the journey; in exploring any brand, our path is journey — what route has it been, what telling to the past, the present, the future? That goes...

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Blog: The Turn of the Gesture

The Beauty of the Mindless Walking a construction site, I was studying the siting notes and install corrections. What I note, in watching the drawings, writings and notations of others is that in that sense of mindlessness. The doodle, the swirl, the twist, the check...

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