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Blog: Luly Yang

Over time, if you can imagine it, I’ve known women that pursued the Nellie Cashman award kind of like a sweepstakes, sort of like a takeover strategy. “How can I acquire that?”. Really, not kidding. But what I’d offer is the sincerest form of...

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Blog: The New York Times

7 | 9 | 07 The New York Times | explorations of the new edifice. I went to check out the New York Times new building. It’s not all theirs, of course. But, it’s new. The structure was created by Renzo Piano — I’ve long admired his work. Since...

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Blog: Two TED

There’s a great deal coming out of TED — the encounters, the explorations, the connections, the learnings. Incredible really. I don’t think I’ve ever been to anything quite like it. But the mix is increasingly world focused, on the big world...

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Blog: First Girvin Blog

12.29.06 This is the first day (and the first LIVE text) of the GIRVINVIRGIN blog @ girvin.com. Scroll over the GIRVIN brandmark, and there it will be. Soon. It’s not going to be the first entry (per se > chronologically) — and it’s really not on...

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Project: Transderma

Transderma The Challenge Expanding the Market Dr. Alvin Ronlán and Graziella Gallelli Ronlán of the Swedish company Transderma Serums, make a science-based line of skincare products. They called on to GIRVIN to re-evaluate how their company presents itself to the...

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Project: Leviev

LEVIEV The Challenge A man of many facets Lev Leviev is considered one of the most powerful people in the world when it comes to the diamond trade. From his philanthropic efforts, global mine ownership, gem production alliances, extraordinary access to distinctively...

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Project: Drive Your Heart Out

Drive YourHeart Out The Challenge Love the open road GIRVIN’s team was asked by legendary marketers, the Brown family, of Lake Chelan, WA to support the build-out of a visionary “drivers only” brand that celebrates the love of road-running travel to all the places...

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Project: Riders® by Lee®

Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...

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