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Project: 50th Parallel Winery

50TH PARALLEL ESTATE WINERY The Challenge Pinot dreams Curtis Krouzel, a first-generation Canadian from Winnipeg, had a deeply held dream to create a world-class winery. When he met his wife-to-be Sheri-Lee, their combined passions enabled that dream to take seed when...

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Project: 101 Constitution

101 Constitution The Challenge Strategy 101 Located only blocks away from the US Capitol building in Washington DC, the prestigious commercial office building of 101 Constitution offered premier positioning and superb views. But while every detail of the powerhouse...

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Project: Luvanti

Luvanti The Challenge Taking the spa experience home What started as a high-end, full-service spa and sanctuary lounge for men and women in Austin, Texas, Luvanti expanded into their own skincare line when the CEO noticed that clients also liked the spa experience in...

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Project: DAX Hair Care

DAX Hair Care The Challenge DAXimizing a 65 Year-Old Brand Identity DAX Hair Care is a longstanding, trusted brand for consumers with natural hair around the globe. Over time, their hair care product formulations evolved into being sought after by people of all...

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Project: Sebastian Professional

Sebastian The Challenge Untamed Beauty To craft a compelling brand story for Sebastian International, the GIRVIN team studied the genetics of the brand, the family and its history to establish a foundation. Then we convened with the spirited and assertive team of...

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Project: Riders® by Lee®

Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...

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Project: Metro Deli

METRO DELI GIRVIN allied with executives at U.S. Foods, Chicago, to create a new restaurant concept based on a comprehensive offering of all-natural delicatessen-style foods. From the San Diego Chargers stadium site location, GIRVIN’s team designed and built the...

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Project: Kerzner

Kerzner As a consulting strategist to Kerzner Resorts, focusing on key properties in Nassau, The Bahamas, GIRVIN’s role has extended far beyond strategically directed design. For the development of tactical messaging and communications, GIRVIN’s NYC team conceived,...

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