Search results for: fashion design strategies
by Tim Girvin | Brands, Marketing 2.0, Storytelling, Trends | Jan 1, 2010
Is it really about love, or it is about the affection effect? Branding and marketing strategies with love as the focus. Some thoughts: It’s been proffered that there’s an emerging phrasing of love in advertising and marketing promotion. I don’t think... Read More
by Tim Girvin | Brands | Oct 22, 2008
The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with the meaning — and the combinational character of the idea of truth fullness — and its apparent luxury in telling — are true... Read More
by Tim Girvin | Concepts | Sep 21, 2015
As a designer, a brand person, a journeyer, a wanderer, what know you of fear? I contemplate: metus | fear. Things are arranged; then they are rearranged. Things are stable, then they are unstable. What do you hold to: that which is arranged, that which is not? Is... Read More
by Tim Girvin | Brands, Concepts, Places, Retail | Aug 4, 2015
The Individuation of You-ness, Brand Assets, Persona and Personality. When one contemplates the journey of a brand, a team and the enterprises of their making, a sense of the you emerges. Quest – that journey, is a question, that lays the foundation for... Read More
by Tim Girvin | Brands, Concepts | Feb 26, 2015
The Quest for Heart and Soul in Branding While it’s been suggested by some that “brands can’t have a soul,” it might be proffered that the inherent intimacy of branding to humanity imparts that they have a character that is imbued with a soul-like intentionality —... Read More
by Tim Girvin | Concepts | Jan 29, 2015
THE JOURNEY OF DISCOVERING IS NEVER A STRAIGHT LINE Brand. Place. Team. Community. Who is it, where is it, what is it, who are we talking to? When there is a new inquiry — a brand to be evolved and rebooted in some manner — I make it a point to get out there, wander... Read More
by Tim Girvin | Brands, Concepts, Places | Jan 8, 2015
“This is what I expect to pay.” Earlier in my life, during my entry into the Japanese market, I studied Japanese with an assistant professor of Asian Linguistic Studies from the University of Washington. He would come down, twice a week, for 2 hour speaking and study... Read More
by Tim Girvin | Brands, Concepts | Oct 7, 2014
In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think poetry. Flow. Focus. Speed. Strength. Perception. Flow: In the grace of... Read More
by Tim Girvin | Concepts, Places | Jun 3, 2014
Isn’t it so — that you find your space — and, it’s you, your story, that will define and make your own place? I walked into a painter’s workplace, a studio – in NYC. It was, to all expectations of pretense, a good studio, a study in... Read More
by Tim Girvin | Concepts, Cool People | May 11, 2014
The Mothering of The Mother In my journey, I’ve studied the creative molding process as a man driven and bidden by the magicspell of making. In college, the 70s, I read Erich Neumann’s monumental undertaking “The Great Mother” which was... Read More
