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Search results for: symbolic design

Project: Leviev

LEVIEV The Challenge A man of many facets Lev Leviev is considered one of the most powerful people in the world when it comes to the diamond trade. From his philanthropic efforts, global mine ownership, gem production alliances, extraordinary access to distinctively...

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Project: Drive Your Heart Out

Drive YourHeart Out The Challenge Love the open road GIRVIN’s team was asked by legendary marketers, the Brown family, of Lake Chelan, WA to support the build-out of a visionary “drivers only” brand that celebrates the love of road-running travel to all the places...

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Project: Riders® by Lee®

Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...

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Project: Collins Woerman

COLLINS WOERMAN The Challenge Building the future GIRVIN’s team was tasked with building a new identity for the Collins Woerman leadership team, partnering directly with the two founders of Collins Woerman: Arlen Collins and Mark Woerman, in support of a striking way...

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Blog: Commencement | 6.20.08

I gave a commencement address, to a group of about one hundred graduating students and several hundred friends and family members at a design school here on Friday. I decided to improvise — live, at the event. But with this discipline, jotted on the way:...

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Blog: NO GO

Don’t go here. Walking an old and beautiful island road, I found this turn off, along with a metal cut-out signing warning: “No.” Why not? What “no” out there?” Of course, I went out there. I can recall a time when I saw a Charles...

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Blog: Brand Scouting

As you explore the perimeter, you scout the range of the work. In our working experience, and in being a Scout and the magnetism of sensation, you need to get close in, first hand, to understand the nature of a brand, its people, its culture; it won’t be...

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