Search results for: fashion design strategies
by Tim Girvin | Brands, Human brands, Storytelling | Apr 4, 2017
THE PASSION OF INSPIRATION: YOU-BRANDING | HUMAN BRAND STRATEGIES FLAME ON! I met Tom Peters, just moments after his (as usual) carefully integrated marketing of “the brand called you” positioning. As ever, he knows how to get the work / word / world out there quickly... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 11, 2016
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well... Read More
by Tim Girvin | Brands, Concepts, Retail | Aug 4, 2016
Start-up Brand Lessons from Steve Jobs, the Wachowski Brothers and Stan Lee. By Tim Girvin — with Social Media commentaries and recommendations by Fletcher Helle When there is a lesson to be learned, listening makes for the best course of cumulative action. Learn and... Read More
by Tim Girvin | Concepts, Storytelling | Jul 26, 2016
In the Quest for Light, Being Beauty and the Carrying of Story Reach in and ponder. Wander. And gather up what might be otherwise undiscovered. I recall a couple of years back, in the mountains of the Himalaya, visiting a remote monastery, I met a tertön. Treasure... Read More
by Tim Girvin | Brands, Concepts, Human brands, Luxury, Storytelling | May 12, 2016
THE LUXURY OF AUTHENTIC BRANDS Love counts in the practice of making true. The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with the meaning — and the combinational character of the idea of truth and... Read More
by Tim Girvin | Concepts, Storytelling | May 8, 2016
HAPPY MOTHER’S DAY Celebrating the Mysteries of The Mother In my journey thus far, I’ve studied the hand-making of things, the creative molding process as a person driven and bidden by the magic spell of making. But that making is a deeper realm, held in the... Read More
by Tim Girvin | Concepts | Jun 19, 2014
Look Deep. The Art of Seeing In. I was looking at some stones that I’d drawn on, and I realized that “seeing” was a frequent reference — I draw on a stone and leave it out as a re-minder. Looking out for these — or any marked stone — white-granite-veined X or O... Read More
by Tim Girvin | Brands, Cool People, Human brands | Jun 10, 2014
The patterning of the human in the marketspace of brand. Strategy, story, name, message & imagery. Where is that person going, how would they tell their story — and why should I care — what’s their name, what’s the real message that... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 19, 2010
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin... Read More
