Search results for: brand storytelling
by Tim Girvin | Brands, Concepts, Storytelling | Dec 16, 2014
EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their... Read More
by Tim Girvin | Artists, Concepts, Designers, Storytelling | Dec 4, 2014
Design Mysticism When you go deep. As a designer, you might meditate on your work, what you’re doing. And your being in that doing. There might be a brand strategy, and the unfolding character of tactics and deployment. But making marks is a legacy that is thousands... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Nov 20, 2014
The Hatching Stroke and the Ubiquity of Archetypal Design Thinking # I was walking the beach near my studios and found the above mark, cross-hacked into a log, the proverbial “pound” or number sign. And I wondered about it. “When this type of mark is made, what... Read More
by Tim Girvin | Concepts, Retail, Storytelling | Nov 11, 2014
The Script of The Multi-Stroke Brush Lettering Old-style Grocery Signage Script When I began my career [1975,] I was a lettering artist, a sign-writer. I wasn’t a designer, I was more to a kind of tradesman. I had no idea about what design was, per se — I knew about... Read More
by Tim Girvin | Cool People, Designers | May 29, 2014
ONE STORY, ONE PERSON It’s interesting how a journey in the life of a designer will take them out to the ends of many roads in their explorations — and those roads might lead back, to the very beginning from which they first found insight into the deeper meaning of... Read More
by Tim Girvin | Concepts, General, Storytelling, Trends | May 4, 2008
Microsoft Surface© interface Some ideas about issues of interface, and the storytelling around the making of a film project, utilizing the nascent Microsoft surface© technology. the sharing, image-shifting capacity of the surface© technology. Films (motion picture and... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, General, Luxury, Scent, Storytelling | Apr 5, 2008
The power of two, of community, relationships in development — and the world of fragrance. I’ve written about scent — working in that brandspace, contemplating the spirit of fragrance in the worlds of commerce, personality, travel, integrated... Read More
by Tim Girvin | Artists, Concepts, Cool People, Designers, General, Marketing 2.0, Trends | Feb 28, 2008
What is life? smiley groupings, right? —- vivacity, sprightliness, vigor, verve, activity, energy. I go backwards. When I think about life — going back to something that was before, that reaches to the now — and the me that is living now. Life = Body... Read More
by Tim Girvin | Cool People, General, Retail, Storytelling | Jan 28, 2008
I’d met Trish May, the foundress of Athena, several years ago — perhaps closer to a half decade now, considering our history in partnering on her business launch. She was a Microsoft executive with some serious international business strategy and marketing... Read More
by Tim Girvin | Concepts, Places | Jan 27, 2014
Designing strategies for Movement, People Journeying Into, and Coming From, a Place I was walking a corridor, and it was like a dream — blood red, bathed in blood, a journeying into brilliant light. Except that it wasn’t a dream, but rather a walk in an... Read More
