Search results for: brand belief
by Tim Girvin | Concepts, Storytelling | May 11, 2012
The word, the work, that optimizes Working in NYC, I was rifling through my wallet, heading downtown to the office, I pulled my subway card — which I’d noted in an earlier overview. Optimism, the MTA card There’s a word, that word — placed... Read More
by Tim Girvin | Concepts, Scent | Nov 3, 2011
Exploring the Place of Masculine Fume: the Mind, the Memory, the Mystery of Maleness. There are those that might propose that any man being preoccupied with the idea of scent is a fool. What comes to mind is the self-styled buck that gets on the elevator wafting a... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Storytelling | Nov 4, 2011
APPLE.COM FINDING FIRE IN THE IMAGINATION OF INVENTION. M E D I T A T I O N S + M E M O R I E S iSad. These days, I’ve been writing, talking, consulting in the proverbial strategy — a great deal — about the invention of new pathways in brand development. And there are... Read More
by Tim Girvin | Concepts, General, Storytelling, Trends | Sep 23, 2011
Being a teacher, there’s the line in the sand — the pass: it’s okay; the fail: it’s not. It is the yes, the no — it’s alright; it’s not. Being a strategist, a designer, a writer, plying the work of creative intelligence... Read More
by Tim Girvin | Cool People, General, Human brands, Luxury, Scent | Sep 9, 2011
What is the nature of the perfected marvel, in scent? Really — you smell marvelous? I got a note from Barneys New York. It was really about Byredo — I’d made some notes about them earlier. Y O U S M E L L M A R V E L ? Ben Gorham’s drawn up... Read More
by Tim Girvin | Concepts, Designers, General, Retail, Trends | Aug 18, 2011
Thinking Craft, Materials Cutting and Computation I’ve been working on a series of journals. Recently, I’d been drawing from a iPad — and learning to craft formats and visuals that cross from photographic gatherings — and scribed, live,... Read More
by Tim Girvin | Brands, Cool People, Human brands | Feb 11, 2011
“Making a dent in the universe” — the drawn gestures of innovation and design strategy. We have a winner! The 10 billionth app, Paper Glider, was downloaded by Gail Davis of Orpington, Kent, in the UK. As the grand prize winner of Apple’s 10... Read More
by Tim Girvin | Concepts, Designers, Places | Dec 1, 2010
Image: Matthew Donaldson | Nowness collection The combination of strategy, designed experience, architecture, the holistic label of loving the story of wine. Over time, it’s been possible for Girvin to work on dozens of wine brands, as consultants in story,... Read More
by Tim Girvin | Concepts | Nov 5, 2010
What is the nature of the design of camouflage? Who designs it, and how does it work? The French cruiser Gloire A colleague of mine, pointed out an intriguing effort to abstractly camouflage boats during WWI with elaborate geometric rippling, reflective patterning.... Read More
by Tim Girvin | Cool People, Designers, Scent | Nov 3, 2010
What’s being said, the framing of design, in the containment of fragrance. Ancient containments | Museo Santa Maria Novella, Firenze (Girvin) Pierre Dinand, story and Girvin: collaborations, explorations and ideals: perfume bottled, scent packaged, story told.... Read More
