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Search results for: DESIGN THE SIGNATURE

Blog: NO GO

Don’t go here. Walking an old and beautiful island road, I found this turn off, along with a metal cut-out signing warning: “No.” Why not? What “no” out there?” Of course, I went out there. I can recall a time when I saw a Charles...

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Blog: Brand Scouting

As you explore the perimeter, you scout the range of the work. In our working experience, and in being a Scout and the magnetism of sensation, you need to get close in, first hand, to understand the nature of a brand, its people, its culture; it won’t be...

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Blog: Nokiablue

Seen this? I’ve been shooting retail and designspace for a while — and I go in… The Nokia people didn’t like me in there, too much. And I go out. And then I send this to you. I do like the sheer presence of the blue, here — especially...

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Project: 101 Constitution

101 Constitution The Challenge Strategy 101 Located only blocks away from the US Capitol building in Washington DC, the prestigious commercial office building of 101 Constitution offered premier positioning and superb views. But while every detail of the powerhouse...

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