Search results for: brand belief
by Tim Girvin | Concepts, Storytelling | Mar 25, 2014
The Clustering of Customers, the Typing of People, From the One to the Many As a veteran of hundreds of hours of focus groups, sessions, store interceptions and onsite consumer reviews, I find a forest, but am I close enough to the tree? I was thinking about this the... Read More
by Tim Girvin | Concepts, Interior Design, Places, Scent, Storytelling | Mar 13, 2014
A TOUCHING BOOK, CONTEMPLATING 360º IN BRAND AND EXPERIENCE A VISUAL MEDITATION EXPLORING THE JOURNEY; A LEGACY OF THE SENSATE. The human stance of holism. Every journey is a storytelling of sensuality — how you sense and experience the grand sphere of your... Read More
by Tim Girvin | Designers, Storytelling | Feb 11, 2014
THE DEMOGRAPHY OF EVERYONE The Journey to Knowing Who You’re Talking To As a designer, you need to design to craft and tell stories, create messages and visualizations that connect with people. To link to people’s emotional points of gravity — that... Read More
by Tim Girvin | Concepts | Dec 30, 2013
Remembering who the ultimate client is HUMANKIND DESIGN I was talking to a client about the strategy of his brand — mostly operations, organizational planning and construction — and I asked him, “what about the people, what’s their... Read More
by Tim Girvin | Concepts, Storytelling | Jul 11, 2013
Design thinking deep metaphors When I was working as a brand / design strategist at Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned colleague there, Iain Douglas. We talked about, and worked on, the layering of ideas — of... Read More
by Tim Girvin | Concepts, Storytelling | Jun 13, 2013
THE DELICACY OF SOUND, VOICING THE STORY, AN UNKNOWN TELLING — PURE SOUND. The most powerful point of sensuality, will be about love, and the intimacy of connection — the closer you are to feeling, the more intimate the power of that sharing. I was... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 22, 2013
Brand, story, object and ritual. The art of the axe, chopping wood, arranging wood, starting fires, it holds a string of stories for many. Being in Portland, a proverbial city of the Axe, has built a culture around the axe. The axe is a splitting adze, a blade that... Read More
by Tim Girvin | Artists, Brands, Places, Retail | Mar 6, 2013
My Experience With Yakuza: the story of Miss Ko, Paris & Brand story in Restaurant Design [GBH] [Imagery, below, from Ko] Brand, patterning, statement, interiors — the graphical interplay of message, story and imagery. One trip to Japan, I was in Kyoto, and... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Places, Storytelling | Feb 15, 2013
The patterning of time and the Creative Journey The timing of pattern, the layering of story, the weaving of ideas, a tapestry unfurled. The work of living — is a rippling — a stone, cast, water bound, rippling, outwards. As those waves reach a shore, the... Read More
by Tim Girvin | Brands, Storytelling | Feb 13, 2013
Look, listen, study — the poetry of the birds I am watching the birds, and listening to their calls. More so, I’m watching how they watch. Normally, that’s something that I do with people — watching how they look at things. How do people see?... Read More
