Search results for: human brand
by Tim Girvin | Concepts | Aug 22, 2024
How many times—thinking about it personally—have you been told that? Don’t touch! Hey, don’t even think about touching that! Hand’s off—not for you! Please, just look—no touching! Mostly, these days, I don’t ask, don’t look around for approvals, I just touch— unless... Read More
by Tim Girvin | Concepts, General | Apr 27, 2009
Sure, I care what you have to say. I’ve been thinking about storms. Mostly because I thrive on storms. When a storm comes, I savor it. I relish the word, the nature of it – the overwhelming presence of the concept of the storm — and, of course, the... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Storytelling | Apr 9, 2015
The quest for the magical — in craft, design, business strategies and brand. In a manner, the work that we all do is a quest — the pursuit of a question to be answered, the pathway to a question contained, opened and discovered. What we all do, and what we craft as... Read More
by Tim Girvin | Cool People, Designers, Marketing 2.0, Retail, Storytelling, Trends | Jul 23, 2012
Stephen Kenn > Manly men brands | designing for them — building brand + personal stories about them Embracing the masculine spirit, design, thinking, story and truth in offering. Thinking about a man, and designing for men — it’s a challenging... Read More
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Scent | Jan 16, 2012
THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If there’s a scent – a... Read More
by Tim Girvin | Brands, Designers, Storytelling | Aug 9, 2011
The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING OF NAMES. An ancient principle of voice struggles in the subjective empowerment of words — as vessels for improvised ideas — and the named premise of ideals. I’ve written in the past about the... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jul 17, 2009
Twitterstory as the last line of defense, offensively. Twitter is a storytelling tool. Every person tells a micro-story in the 140 characters of text that are tied to the messaging output from many tiers of devices. To the brand, the personal brand, the legacy of the... Read More
by Tim Girvin | Concepts, Designers, General, Retail, Trends | Feb 18, 2008
Slow time design by Thorunn Arndottir (Iceland) – clock bead dropping for time measurement (NYTimes) Real Slow | Seeking truth in moving slower I, for one, would comment that my life’s overwhelmed with speed. Getting projects, getting them done quickly, moving... Read More
by Tim Girvin | Concepts | Aug 16, 2016
ARCHITECTURAL SYMBOLISM, METAPHOR AND CENTERING Walking a old, forested Buddhist compound outside of Tokyo, I was told that the temple site was a specially sacred site — and one that was anciently “magical.” The idea of spirit spaces, places that have special power,... Read More
by Tim Girvin | Concepts, Marketing 2.0, Scent | Jun 25, 2012
Trending scent strategies | the track to knowledgethe vocabulary of fragrances. Do you really know what you smell? I was in the subway, METRONYC with a colleague from GIRVIN | NYC — and, coming down to the running tracks, he says — “whoa, that smell... Read More
