Search results for: brand patterning
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Scent | Jan 16, 2012
THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If there’s a scent – a... Read More
by Tim Girvin | Brands, Designers, Storytelling | Aug 9, 2011
The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING OF NAMES. An ancient principle of voice struggles in the subjective empowerment of words — as vessels for improvised ideas — and the named premise of ideals. I’ve written in the past about the... Read More
by Tim Girvin | Brands, Storytelling | Jun 10, 2011
THE EXAMINATION OF SENSE: BRAND SOUL, VISUALIZATIONS, INSPIRATIONS There are characters in Japanese aesthetics that most people know — to the concept of objects that are beautifully aged, the character implicit in use, authentic decay, honored “wearing out,”... Read More
by Tim Girvin | Concepts, Storytelling | Mar 3, 2021
IS THERE SOMETHING ABOUT FLOWERS—THAT, FOR PEOPLE, IS ATTRACTIVE—AS IT IS FOR BEES AND OTHER INSECTS? SOME NOTES ON THE SYMBOLISM OF FLOWERS. As we all know, various flowers have symbolic virtues— the rose stands for something, the lily, another. But I’m curious about... Read More
by Tim Girvin | Artists, Motion Pictures, Storytelling | Jan 31, 2019
THE DRAWING OF MOVIE LOGOS AS A STATEMENT IN THE ARTISAN INSIGHT: FROM MIND TO EYE TO HAND AND THE ILLUSTRATION OF LANGUAGE AND IDEALS. When I was in college, I didn’t really study conventional “graphic design,” in fact, I skipped it altogether. The module on... Read More
by Tim Girvin | Concepts, Storytelling | Aug 22, 2018
THE VERY NATURE OF THE WORD CALLIGRAPHY PRESUMES BEAUTY, THE QUEST FOR A LETTER FOR WELL AND BEAUTIFULLY DRAWN—AND TO SOME, DISTINCT FROM LETTERING, WHICH IS MORE OF A BUILT FORM OF LETTER-MAKING. Make by hand, drawing letterforms is a foundational prelude to type... Read More
by Tim Girvin | Artists, Motion Pictures, Storytelling | Apr 11, 2018
APPROACHES OF BRANDED STORYTELLING IN THE CONTEXT OF IDENTITY. Paramount Studios Most people know we have a long history in the study of design and identity for films it’s been a legacy of decades of work and participating in hundreds of projects. It started out,... Read More
by Tim Girvin | Places, Storytelling | Jan 17, 2018
Signs are symbols of storytelling, of legend and legacy, of badges that reach out as cards of narrative fortune. There are clues in the cultural rendition of the larger messages of enterprise in the form of signs — and as placards, they offer a storytelling of color,... Read More
by Tim Girvin | Concepts, Storytelling | Oct 11, 2017
THE HORNET’S NEST OF INSPIRATIONS When I was young, till now, I have a profound fascination with insects. Really, arthropoda—insecta, arachnida and crustacea. That’s insects, spiders and crab-like creatures. Those hard-shelled creatures of earth, air and water. I... Read More
by Tim Girvin | Artists, Concepts, Designers | Mar 22, 2016
Sometimes you go back to go forward There’s a noun that is oftentimes used in contemporary parlance: “creatives,” as a description for those that work in creative and maker space. It’s an interesting idea, using an adjective as a noun, but it works. I was sitting at a... Read More
