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by Tim Girvin | Brands | Aug 18, 2008
Any brand is human. A brand fire is started by a person. It comes from a human spirit and mind: it’s made for humans. Human brand. Interestingly enough, this simple equation is sometimes forgotten. People focus on transactions, engineering commerce — and... Read More
by Tim Girvin | Artists, Concepts | Feb 24, 2008
Organized by Paola Antonelli, the show opens with an act of high-tech graffiti. A can of spray paint is suspended from a system of cables and pulleys in front of a wall. A small motor guided by computer software winds and unwinds the cables, moving the spray can... Read More
by Tim Girvin | General, Luxury | Feb 4, 2008
Tony Cenicola | The New York Times There are levels of the luxury experience. And in a way, it’s about what our personal experience of what the sense of luxury might be. But the expression of the luxuriant could be many things. Tom Ford, himself, defines the... Read More
by Tim Girvin | Artists, Brands, General, Marketing 2.0 | Dec 1, 2007
J. Emilio Flores for the NYTimes (Paramore, the brand, the band) The concept of 360º brand strategy isn’t so unique; in fact, the concept of considering the brand as a warming touch that reaches out in every consumer-linked direction is relatively common... Read More
by Tim Girvin | Artists, Cool People | Dec 2, 2007
I first met James Turrell in the 70s. Maybe early 80s. And back then, along with Jim Olson, Carol Fuller, and the COCA board, which was just a little group of us, we’d conceived the idea of bringing James Turrell to Seattle to do an installation. And that he... Read More
by Tim Girvin | Concepts, General | Aug 16, 2007
When someone gets something — understands a message, how is it gathered, how is it understood? The lay of the alphabet, the geometries therein, speak to the message of the mind, laid bare, in the character of the black on the white, the message — missive... Read More
by Tim Girvin | Artists, Concepts, Cool People, Places | Jan 28, 2013
There is a place, in a place, in a story in a story, a person in a person. And you could photograph that, the layering of these contents. Watch this, for more: http://www.nowness.com/day/2012/12/11?ecid=ema1993&CID I was thinking about the deeper, nascent power... Read More
by Tim Girvin | Brands, Designers, Storytelling | May 9, 2009
Storytelling in retail design As designers, there’s a patterning to be explored, something to be seen, sensed, experienced in the making of place and the character of brand, in story — and the telling of retail. Girvin card deck, obverse puzzle assembly by... Read More
by Tim Girvin | General, Interior Design, Retail, Trends | Oct 15, 2007
I’ve been studying sex. And retail. Since I was a teenager. Not necessarily in that order. Nor presumably together. But I’ve been studying them. My first exposures to the concept was as a boy scout traveling in Europe, as an early teenager. What I’d... Read More
by Tim Girvin | Concepts, General, Storytelling | Jul 23, 2007
You. The question? What mystery found, what box unopened — what, unanswerable issues — what comes forth, now found, newly discovered? What are you looking for, what is there to be ? What is that? I’ve been thinking about this a lot this weekend. What... Read More
