Search results for: truth be told
by Tim Girvin | Concepts, Cool People, Storytelling | Mar 4, 2013
The farmer in you | II Planting the seeds of ideals, dreams, the promise in the mission of creativity I’d written a blog, just back, with meditations on the archetypal character of Dodge’s “farmer in you” advertising. Storytelling from various... Read More
by Tim Girvin | Artists, Brands, Cool People, Human brands, Storytelling | Jul 19, 2010
What is the myth, brand storytelling: the legend, the narrative that lies in the heart of the brand proposition? Karl Lagerfeld by Karl Lagerfeld (by Girvin) I was talking to a client about the concept of legendary culture and it set me thinking to the concept of... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | May 12, 2021
YOU AND YOUR STUDY OF THE BRAND THAT YOU OWN—WHAT IS YOUR WATCH? EVERY GOOD BRAND AGENT IS ON THE SURVEY FOR ACTION, ANALYSIS, COMMUNITY AND RELATIONSHIPS, TRACTION AND SALES, INTELLIGENCE AND KPIs. S E N T I N E L F O R T H E B R A N D Looking out: over the... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Retail | Feb 19, 2020
In the journey of brand strategy—trying to define brand direction and orientation—there is an alignment between stance, intention, personality and direction: future visioning. It’s a synchronism of story—which invariably involves humans and their build-out of the... Read More
by Tim Girvin | Brands, Concepts | May 17, 2017
LOOK OUT, THERE — YOU’RE SENSING THE HORIZON LINE — SEE IN: THE ART OF SURVEILLANCE. THERE IS A LOOKOUT, THERE — THE ROLES OF SENTIENCE, THE SENTINEL AND THE SCOUT. AND IN THE BRAND — WHAT MIGHT YOU BE WATCHING FOR? SENTINEL FOR THE BRANDFIRE Looking out in the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 16, 2014
EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their... Read More
by Tim Girvin | Cool People | Sep 29, 2008
Finding the truth in life, in motion pictures, in storytelling and the character of Paul Newman. What a loss. What a legacy. What a man. While my connection with Paul Newman was mostly about being a designer, for several of his films, I never had the chance to connect... Read More
by Tim Girvin | Concepts, General, Luxury, Trends | Jan 16, 2008
What is holding? What is held? What is memory? What is valued? I gave a talk this past week to the Luxury Marketing Council in NYC, and this overview, in recollection, was about truth. Actually, it was about the weaving of truth in product portrayal. And it reaches... Read More
by Tim Girvin | Concepts, Cool People, Designers | Feb 6, 2014
I want to trust you, but should I? Do you trust me? Do I trust myself, my instincts — what’s true? Pondering trust and inspiration, I was thinking about Rei Kawakubo, foundress of Comme des Garçons, a hands-on woman entrepreneur, designer and innovator... Read More
by Tim Girvin | Brands, Concepts | Apr 22, 2013
The Search for Beauty — the Beauty of You, The Brand of You, and Others. In the quest for the truth of brands, the soul and heart of their storytelling — invariably, appropriately, there are humans involved. People make brands — mostly for other... Read More
