Search results for: tom ford
by Tim Girvin | Brand Mysticism, Concepts | Feb 24, 2022
THE SIGILLIC SOLUTION In the journey of brand design and identity, there is the high road, the first summit, the easier vista—the outreach of an accessible view and foundational story: “it’s beautiful, so this must be a beautiful brand.” And then there are the deeper... Read More
by Tim Girvin | Scent | Jan 16, 2014
THE PERFUME THAT FOLLOWS YOU. As you’re walking the street, a hallway, a waft of scent flows by. Multiple “perfumes of place” drift — if you’re open, you’re scenting them. As well, you’re scenting — the fragrance of you,... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Human brands | Dec 27, 2011
Those that own the brands, own the story to hold the brand — and in offering that, carry forward their own story. Setting style, imagination, art and the making of scene, scent sent. “She is one of the – if not the – most stylish women living.” Designer and film... Read More
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Scent | Jan 16, 2012
THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If there’s a scent – a... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 20, 2012
YOU ARE THE ONE The focus of distinguishment – the one, the only, the you. I was at Seminarium, in Lima, Perú, over the course of the last couple of days — the focus: retail strategy. This connection started with a link, and an link — that goes back... Read More
by Tim Girvin | Concepts, Human brands | Dec 26, 2012
When I was in Bhutan, high in the misted Himalayan mountains, I’d spied a remote monastery and spoke to my guide, Tsewang Nidup about “getting up there.” We did get up there, like nearly every other lonely vista we aspired to summit —... Read More
by Tim Girvin | Brands, Concepts, Scent | Jul 3, 2013
The Scent of Maleness — the Fragrance Design of Man’s World The ArcherMen Lexicon of Fragrance. Spray it on. The New Meaning of “Air Superiority.” There is something to the world of fragrance design that presumes subtlety, delicacy, restraint... Read More
by Tim Girvin | Artists, Brands, Cool People, Human brands | Aug 20, 2013
Digging in, the brand archaeology of art, the person, the persona. When you work on a brand, people are involved. Sometimes, companies forget — they think: logistics, operations, planning, transportation, targets, quotients and quotas. For us — and... Read More
by Tim Girvin | Brands, Concepts, Retail | Dec 20, 2011
Bergdorf Goodman designing the street — where legendary windows own the sidewalks. I reached to former CEO, Dawn Mello — the retail legend, a friend in NYC. And my other “Dawn” pal. Dawn is a rare breed — a kind of perfected myth of... Read More
by Tim Girvin | Concepts, General, Storytelling | Nov 28, 2007
What about lines? I’ve been thinking about them. And they’re everywhere. Obviously. But what I’m curious about is the patterning of the line — and what lies in the heart of the line. How’s it made? What gesture within? And the designed... Read More
