Search results for: social media
by Tim Girvin | Brands, Concepts, Interior Design, Retail | Mar 8, 2012
Great person, an earlier GIRVIN | friend + colleague — Liz Muller Storytelling, here. Some notes, here. Liz Muller STARBUCKS CONCEPT STORE : AMSTERDAM Last Thursday, March 08, 2012, marked the launch of Starbuck’s concept store, “The Bank”, on the Rembrandtplein... Read More
by Tim Girvin | Concepts | Jun 22, 2011
Pathfinder, the centerpoint of knowledge: Labyrinth do Outeiro do Cribo, Galicia “Sometime, looking for something, somewhere — someday — somebody might be found.” If you’re hungry, how do you understand the nature of food (information)... Read More
by Tim Girvin | Concepts, Interior Design | May 13, 2011
Books as objects in the design of interior experience I like books. I like being in places with books. Libraries draw me. Bookshelves captivate me. I love books. There’s something interesting to spaces that have books in them — books enrich place. If the... Read More
by Tim Girvin | Brands, Retail | Dec 3, 2010
There’s a point to referencing the concept of the one week old logo — one might be, “really, who cares?” There is a challenge in web culture that prevails — cynicism. If there’s a point of pot-shot taking, why not make it cynical... Read More
by Tim Girvin | Concepts, Marketing 2.0, Trends | Dec 14, 2009
The analysis of Tweeter types: person to person, twitter profiles. It’s good to be clear about who you are. It’s interesting that there are emerging personality profiles, in users, that come into the webbed world of community in communications. And surely,... Read More
by Tim Girvin | Brands, Incubation, Storytelling | Oct 12, 2009
Brand strategy in cause related marketing Every brand begins with a human, and that sense of the “human-ness” is aligned with intentionality. Humanitarian brands — those which espouse the notion of aid for other human beings — are intentionally... Read More
by Tim Girvin | Interior Design, Marketing 2.0, Places, Retail | Feb 22, 2024
Emotional strategies in sensate brand integration Brands ask, “touch me more often, be my friend, speak to me, stay in touch.” Talking to an executive brand team, I reach-out in a simple question—“what’s the point here—what’s this workshop really about?” And the... Read More
by Tim Girvin | Concepts | Feb 29, 2024
Paying attention, appreciative perception and the emotionality of listening Isn’t it interesting, the way people lean-in? Leaning-in, they’re paying closer attention— why is that, is it a hearing expression? “I lean-in so I can hear better?” In running brand summits,... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that... Read More
