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Blog: The Distant Avenue: The Craft, The Wins, The Failures and The Way Further

Sienna, Italia Ὁ βίος βραχύς, ἡ δὲ τέχνη μακρή, ὁ δὲ καιρὸς ὀξύς, ἡ δὲ πεῖρα σφαλερή, ἡ δὲ κρίσις χαλεπή. ––––––––––––––––––––––––––––– Vīta brevis, ars longa, occāsiō praeceps, experīmentum perīculōsum,iūdicium difficile. Life is short, and art long, opportunity...

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Blog: Soul Finding

BEARING YOUR SOUL DIGGING IN FOR THE SOUL OF BRANDS I was writing a piece, earlier today, on the concept of baring — that idea of revealing, versus the other similarly sounding expression of bearing — which is more like “carrying” something. To bare, to lay open,...

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Blog: Wayfinding

What is the way, found? I was thinking about this. In the context of the work that you do. And what I do. I’ve wondered about that, the character of being lost, being found. Finding your way. And there’s a part of the work that we do that is just about...

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Blog: The Turning Path

WHICH WAY, GO YOU? THE TURNING PATH THE PATH THAT TURNS, AND TURNS AGAIN. EVERY TIME, BACK TO A PLACE. SNOW IS FALLING. A DEEPER COLD EMERGES. And, in the blinding snow, the sun is so bright that the trees are lit from beneath, it’s a brilliant day. Light filled. Out...

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Blog: Go Slow, Go Sure

Sometimes the best path Is the slow and watchful. Recently, I’ve been asked to design some signs — which, on a remote road, ask kindly: “Please Go Slower.” Sometimes in the planning of strategy, for your life, brands and other enterprises — striking out the...

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