by Tim Girvin | Concepts, Retail, Trends | Jul 28, 2020
SLOW BUT SURE Meditations on focus and acceleration—you are here, you are where? We preach that directed attention is a meaningful strategic pathway that brand teams need to use towards the most focused clustering of ideals and inspiration, soulfulness and integrative... Read More
by Tim Girvin | Brands | May 13, 2020
THE REPETITION OF DESIGN AND SYMBOLICAL PATTERNING: ALLEGORICAL BRAND DESIGN. IN THE EXPLORATION OF THE DESIGN, PRINCIPLES OF EXPRESSION AND THEIR TRANSLATION OF IDEAS, THERE ARE PATTERNS THAT EMERGE. In the journey of the work, the act of designing—that is, the... Read More
by Tim Girvin | Brand Mysticism, Brands | Apr 1, 2020
THE QUEST FOR SOUL, THE DEEP STATE OF BRANDS When you’re working with brand teams, there is inherently a sense about the inner life of brands—what lies beneath, what lies within? When you think about a brand that you know, that you admire, what’s the attraction? In... Read More
by Tim Girvin | Concepts, Storytelling | Jun 12, 2019
Sienna, Italia Ὁ βίος βραχύς, ἡ δὲ τέχνη μακρή, ὁ δὲ καιρὸς ὀξύς, ἡ δὲ πεῖρα σφαλερή, ἡ δὲ κρίσις χαλεπή. ––––––––––––––––––––––––––––– Vīta brevis, ars longa, occāsiō praeceps, experīmentum perīculōsum,iūdicium difficile. Life is short, and art long, opportunity... Read More
by Tim Girvin | Artists, Brand Mysticism, Cool People, Designers, Storytelling | Nov 28, 2018
CONCEPTIONS OF ITINERANT LEARNING—EXPLORING THE “GO THERE, GET OUT OF HERE” MODELING OF EDUCATION. “YOU COULD LEARN MORE IF YOU ACTUALLY WENT THERE.” I was talking to an LA team on my traveling, vagrant-based approach to learning—leaning-in to learn by... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0, Storytelling | May 31, 2017
The Quest for Meaningful Relationships and Memorable Commitments, Magnetic Brands. Strategies of change, impermanence and content: collaborative design and GIRVIN evolutions. I was talking to someone about history — my history — now four decades of continuous practice... Read More
by Tim Girvin | Concepts | Mar 29, 2017
YOU COULD FIND A WAY OUT, THAT COULD BE A WAY IN. I was first struck by this sign that I found in an antiques shop [above.] W A Y O U T When we think of way out, that could be an experience of layered and expansive experience. “Way out, man!” But, the way out, to... Read More
by Tim Girvin | Brands, Places | Jul 28, 2016
Imagining a new identity for an building icon. “Look, a sign. A seal. A sigil. The building’s icon. There are layers in play in the experience of the procession of how people connect with buildings. Buildings do, for the most part, one thing. They hold... Read More
by Tim Girvin | Concepts | Feb 18, 2016
BEARING YOUR SOUL DIGGING IN FOR THE SOUL OF BRANDS I was writing a piece, earlier today, on the concept of baring — that idea of revealing, versus the other similarly sounding expression of bearing — which is more like “carrying” something. To bare, to lay open,... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places | Sep 17, 2012
Patterning brand & brand patterning – – developing typologies, morphologies of brand experiences | Graffiti Café, Varna, Bulgaria The nature of experiences, pattern language, visualizing layers of patterned context in place, message and ideology.... Read More
