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Blog: Brand Scouting

As you explore the perimeter, you scout the range of the work. In our working experience, and in being a Scout and the magnetism of sensation, you need to get close in, first hand, to understand the nature of a brand, its people, its culture; it won’t be...

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Blog: THE ILLUSTRATION OF THINKING

The LINE OF THOUGHT — THE THINKING THREAD and the illustration of idea — the crossing, ruled chalkline, oftentimes, to care of messaging, is in the deep story of text. A drawing is illustrative, it’s the shining of an idea. Lustrous. But text is a...

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