Search results for: legend
by Tim Girvin | Concepts, Storytelling | Mar 25, 2013
The Tiers of Brand Experience [Image above by Dawn A. Clark] In writing messages, related to brand and brand storytelling, like any legend-telling, the process of experience will be more than one strike and stroke on the tablet of messaging. It will be layers. There... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Feb 19, 2013
The Metaphor of the Deeper Storytelling in Brand, the Undercurrent of Persona; the Dodge Farmer Ad, Super Bowl The bigger allegories in archetypal positioning. Imagery, shown [above and below] from the Dodge Super Bowl ad. On Tuesday February 5th, I gave a talk on... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Places, Storytelling | Feb 15, 2013
The patterning of time and the Creative Journey The timing of pattern, the layering of story, the weaving of ideas, a tapestry unfurled. The work of living — is a rippling — a stone, cast, water bound, rippling, outwards. As those waves reach a shore, the... Read More
by Tim Girvin | Brands, Interior Design, Marketing 2.0, Storytelling | Jan 2, 2013
Windows as the Eyes of the Soul of Wellness The tradition of windows in the merchandising of ideas. At the street level, a building’s windows are, in a manner, the eyes and soul of the bridge between the heart of the building, its occupants and the brand that... Read More
by Tim Girvin | Concepts, Marketing 2.0, Places | Dec 21, 2012
How to plan and design a menu? Key is close collaboration — and knowing the diner, the experience strategy, the character of illumination, stylistic consciousness, and the budgeting of items in relation to the financial strategy of the brand. A menu, like the... Read More
by Tim Girvin | Cool People, Designers, Human brands | Dec 17, 2012
Richard Meier and Massimo Vignelli [above] video | Nowness When I was working in NYC, decades back, I’d linked to Richard Meier on the subject of typography and signing. The selected font of study, designed by another classical alphabet scholar and typographic... Read More
by Tim Girvin | Brands, Scent | Nov 14, 2012
The perfume of booze: strategy, story, packaging Partnering in Paris, Tokyo and NYC with Pierre Dinand, we talked about — and worked together on — the idea of enchanted containment, ideating iconic containers of concretized, luxurious value as being a... Read More
by Tim Girvin | Brands, Concepts, Retail | Sep 6, 2012
Amazon retail, a theory [Girvin]– bricks and mortar? Brand, retail, retelling, retooling, rethinking. Retail and community, brand storytelling as a reflective sharing — the story of place, of culture, of wonder, embracement and connectivity. There is a... Read More
by Tim Girvin | Concepts, General | Aug 6, 2012
Handwriting, the message, and the carriage of content I can look at a person’s handwriting and know how it will work out [their relationship to me.] There are insights in the cartography of writing [handwriting as soul-mapping] — and these interplays: [the... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | Mar 31, 2012
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just... Read More
