Search results for: insight
by Tim Girvin | Brands, Concepts | Dec 19, 2013
As you explore the perimeter, you scout the range of the work. In our working experience, and in being a Scout and the magnetism of sensation, you need to get close in, first hand, to understand the nature of a brand, its people, its culture; it won’t be... Read More
by Tim Girvin | Concepts | Sep 19, 2013
The metaphor of the Rod, the Ring, the Line, the Circle. I think symbolically: when I try to find the answer to a problem, I draw it out. And for me, it’s that: “drawing it out.” Like a string, a line, a movement. A dance. The idea of a stroke having... Read More
by Tim Girvin | Artists, Brands, Concepts, Scent | Aug 27, 2013
A Journey into the Craft and Mystery of Making Perfume. Some years back I’d read Mandy Aftel’s book, I was struck then by her link to the presumptions of aligning alchemy and the making of perfume. Theoretically, it works — but, in her application,... Read More
by Tim Girvin | Concepts | Jun 18, 2013
Research, Storytelling, Brand — Science, Strategy and Artfulness In working on a string of projects, to brand, research and background, audience review, positioning strategy. And, in some instances, the idea is a kind of an engineered review —... Read More
by Tim Girvin | Brands, Storytelling | May 20, 2013
Telling the story by hand and meditation. I can recall designing and writing out a phrasing by Michelangelo Buonarroti, “By hand, which follows mind and meditation.” It’s actually a telling that follows a longer contemplation: “The best of... Read More
by Tim Girvin | Concepts, General, Storytelling | May 10, 2013
Studying the Eye, In sight and the Touch of Seeing The Rhythm of Insight, Seeing-In — 1000 Eyes — the brushstrokes of Storytelling, the Rippling of Imagination I was looking into the eyes of a dragonfly that I’d arranged on a mapping, a cartographic... Read More
by Tim Girvin | Brands, Concepts, Places | Apr 5, 2013
Exploring brand culture, in a circumspect study I was talking to a client about getting into a place — “when you’re in, what do you see, what do you sense?” Being one that works in retail and restaurants, as an experience designer, I tend to... Read More
by Tim Girvin | Concepts | Mar 15, 2013
The symbolism of the window Thinking design / portals of storytelling / brand / story / insight. In the window to experience, you see in: in=sight. In the window to the object: circumspect — you walk around, surveil from the circumference. In the window to the... Read More
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Dec 5, 2012
story | message | visualizations [and the taste of things to come] Is the story, in experience design strategy — a segmented telling — each, to their own. What is the taste of the experiencer? I was working in NYC, and I was talking with a friend [client]... Read More
by Tim Girvin | Brands, Marketing 2.0, Storytelling | Nov 12, 2012
Cross promoting brand disparity in new conceptual alignment Frankly, knowing the leadership at Fluke Corporation, I can’t imagine that they saw, or were offered a comment on the use of their video promoting vibration sensing for a grouping of exceptionally well... Read More
