Search results for: fashion design strategies
by Tim Girvin | Motion Pictures, Storytelling | Oct 31, 2022
MOTION PICTURE PRODUCTION DESIGN FOR THIR13EN GHOSTS. BRAND DESIGN AND PLACEMAKING. THE USE OF SIGILLIC GRAPHICS AS A PLACEMAKING DESIGN THEOREM. What about graphical contexts in making place[s]? I think about it as a pattern language, a place storytelling—especially... Read More
by Tim Girvin | Artists, Brands, Designers, Interior Design, Marketing 2.0 | Nov 8, 2017
THE ILLUSTRATION OF THE MIND: FROM THOUGHT TO WORD IN DESIGNED LETTERFORM LINGUISTICS | ALPHABETS AS BRAND VOCABULARIES. Working on hundreds of logos and corporate identity packages, in decades of design and brand development for clients around the world, over time... Read More
by Tim Girvin | Brands, Concepts, Designers, Retail, Storytelling, Trends | Nov 21, 2010
All Saints Spitalfields | Soho (video from allsaints.com) Brand legacy, place, story, music Ever since All Saints Spitalfields launched in New York City, I was curious about the strategy of design. What’s the story? There is one, a part, here: It starts here,... Read More
by Tim Girvin | Brands, Cool People, Designers, Marketing 2.0, Retail | Nov 9, 2023
The Art of the Shopping Bag It was a reminder from friend Steve Heller, the Design Editor in Chief at Print Magazine, that recalled the legacy of former Bloomingdale’s Chief Creative Officer, John Jay— in the following notation from the Magazine: “Jay’s bags also... Read More
by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Jun 14, 2017
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,... Read More
by Tim Girvin | Artists, Concepts, Cool People | May 17, 2010
Cinematic alignment, storytelling and brand recreation “Breathless” regains its inhalation. Fifty years after the film’s release in France, Rialto Pictures has acquired the U.S. rights to a new 35 mm print of Jean-Luc Godard’s New Wave groundbreaker, which... Read More
by Tim Girvin | Brands, Concepts, Human brands, Retail | Feb 5, 2010
Attitude, growth, solutions, strategy, design, charisma, trend leadership and responsiveness. Brands that live and brands that die. There’s a curious challenge in the realm of celebrity brand development. Some evolve happily, growing, selling up, selling out and... Read More
by Tim Girvin | Concepts, Interior Design, Retail | May 24, 2017
Thinking processes for experience design strategy and deployment During the 1990-early 2000s, I spent time working with the Disney Imagineers and Park Strategists at Disneyland — designing experiences, brands and their integrated strategies in Orlando and Anaheim. As... Read More
by Tim Girvin | Concepts, Scent | Nov 17, 2011
ROUGH TRADE #2 The Sense of Scent in the Most Profound and Personal Encounter (The second of two essays on unusual scent strategies) The design of the scents of evocation and emulation, storytelling legendary experiences It’s been said that perfume is the... Read More
by Tim Girvin | Concepts, Cool People, Designers | Aug 2, 2017
THE MYSTICAL ARCHITECTURE OF THE ALPHABET To know the past is to know the future. So in grasping the past, I look into the words to build design strategies — and what it means in the craft of the work, as well as the solution-finding of design [un]thinking. That is,... Read More
