Search results for: fashion
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Human brands | Jun 16, 2022
Brand naming As many know, there is a profession of nomenclature strategy—people who “name” things. It’s an intriguing meditation, given ancient character of the concept of the name, which as the tradition of antiquity proffers, speaks literally to the true nature of... Read More
by Tim Girvin | Artists, Concepts, Cool People, Designers, Storytelling | Apr 27, 2022
Obviously, the question of beauty doesn’t propound solely a complicated design— instead, it could be profoundly simple—so delicately balanced and restrained that it catalyzes disciplined elegance. But when one calculates the etymology—in reverse—of beautiful graphics,... Read More
by Tim Girvin | BRAND MYSTICISM, Designers, Places, Retail, Storytelling | Oct 27, 2021
When you think about a place— what aspects are the most memorable? From my view: patterns, there are patterns that intertwine in the experience of a place that become distinctly memorable. That can speak to unique uses of materials—as in the gnarly grizzle of the... Read More
by Tim Girvin | Brands, Motion Pictures | Mar 12, 2021
DESIGN STUDIES IN BRAND STORYTELLING AND PATTERNING As a designer for motion pictures, I look backwards to go forwards. And I look forwards to go backwards. What that means is that much of our work as designers, particularly in motion picture related design and... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Storytelling | May 19, 2020
THINKSHOPPING BRAND CHANGE | GIRVIN’S BRANDSCAPING CHANGE MANAGEMENT, ENTERPRISE EVOLUTIONS AND ACCELERATED BRAND TRANSITIONING EVERYTHING CHANGES: IT’S THE ONE CONSTANT TO EXPECT—BETTER TO BE READY TO MOVE AT A MOMENT’S NOTICE. In your constant study of the rising... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | Apr 8, 2020
BRAND | STORY | JOURNEY | MIND There’s a brand, which is like a fire, there’s a story, which is like a journey which is a memory—which is mind. Up until 1999, I had a drinking problem. So I quit that—decades ago. I was working, earlier, with Martin Pazzani on... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Mar 4, 2020
THERE’S A BRAND THAT YOU KNOW, ONE THAT IS CLEAR, CLARIFIED—YOU KNOW WHAT IT STANDS FOR. AND THERE IS A BRAND THAT IS FOGGED—IT’S UNCLEAR, VAGUE AND FORMLESS. WHICH DO YOU HAVE A RELATIONSHIP WITH? What is a brand? It’s a marked enterprise that has a coherent link... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Dec 11, 2019
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. THE SENSING OF COLOR. PANTONE’S BLUE 2020. “May all that emerges from me be beautiful.” Y V E S K L E I N I... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Dec 4, 2019
BRAND SENSATIONALISM: HOLISTIC BRANDING AND SPHERICAL EXPERIENCE STRATEGY As in many studies of business, the notion of samurai strategy is most commonly evinced in “The Book of Five Rings,” written by warrior artist Miyamoto Musashi (宮本 武蔵, c. 1584 – June 13, 1645)... Read More
