Search results for: brandquest
by Tim Girvin | BRAND MYSTICISM, Interior Design | Aug 7, 2019
Experientiality. A quick scan of the dictionary shows nothing, just words that are “around” this spelling—experience and experientially. I thought when I first used it that I’d made it up. But there is more to it—from two sides: one]—from the Latin, experiri—which is... Read More
by Tim Girvin | Brands, Storytelling | May 9, 2019
THE STRATEGY OF EXCAVATION, BRAND ARCHÆOLOGY AND JOURNAL WORK CREATIVE MAPPING THE JOURNEY OF BRAND FUTURITY THERE’S WHERE YOU ARE. WHERE YOU’VE BEEN. AND WHERE YOU’D LIKE TO BE. HOW COULD YOU GET THERE— IGNITING THE FUTURE? WHEN WE’RE STUDYING A CHALLENGE,... Read More
by Tim Girvin | Brands | Apr 24, 2019
GO DEEP IN THE QUEST[ION] ––––––––––––––– IN THE ADVENTURING FOR THE DEEPER INSIGHT: WHAT IS BEHIND, WHAT’S BENEATH? WHAT’S BELOW THE EASILY SEEN THREAD OF AN IDEA? WHEN YOU’RE LOOKING—HOW ARE YOU LOOKING? IN THE LEGACY OF EXPLORATION, LOOKING FOR INSIGHTS,... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Storytelling | Mar 13, 2019
A CLOUD OF MINDS, CROWDSOURCING IDEAS, INNOVATIONS AND DIRECTION: WHERE COULD YOU GO? AND HOW COULD YOU GET THERE? CUMULARITY AND MUSICALITY: THE THUNDERSTORM OF MINDS, A MUSICAL WHORLING TOWARDS THE NEW: NIMBUS NIMBLE, TORNADO TURNTABLE, STRATOS STRATEGY: I’ve... Read More
by Tim Girvin | Brands, Places, Storytelling | Feb 27, 2019
DESIGNING PLACES: EXPLORING THE DEEP METAPHORS, SYMBOLS AND ARCHETYPES IN PLACES MADE RETHINKING EXPERIENCE STRATEGY In the journey of designing guest enchantment pathways, customer experience procession, there is one path to consider—step by step, what is the... Read More
by Tim Girvin | Concepts, Storytelling | Aug 22, 2018
THE VERY NATURE OF THE WORD CALLIGRAPHY PRESUMES BEAUTY, THE QUEST FOR A LETTER FOR WELL AND BEAUTIFULLY DRAWN—AND TO SOME, DISTINCT FROM LETTERING, WHICH IS MORE OF A BUILT FORM OF LETTER-MAKING. Make by hand, drawing letterforms is a foundational prelude to type... Read More
by Tim Girvin | Places, Storytelling | Jan 17, 2018
Signs are symbols of storytelling, of legend and legacy, of badges that reach out as cards of narrative fortune. There are clues in the cultural rendition of the larger messages of enterprise in the form of signs — and as placards, they offer a storytelling of color,... Read More
