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by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Storytelling, Trends | Mar 30, 2008
Buzzing, twittering, twitching: Exploring community development in online new media launches. When I was at TED | Aspen, last month, I found myself in a world of people — my age and younger, late 30s, 40s, 50s — who were communicating with each other in... Read More
by Tim Girvin | Brands, Human brands, Storytelling | Jul 19, 2016
Will meaningful brands empower the strategy of business direction: the future? Could business stand for more than just bizzy-ness and commerce? Surely. And many do. In these days, exploring the soul of brand in the human enterprise, we find the quest for meaning to be... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Places | Apr 6, 2008
An examination of conceptions of branding environments for storytelling in contextual community. Case study: Oakley. American Hurrah | Oakley Girvin backgrounder: I believe that people understand brand comprehensively in place. Over the last 20 years, Girvin has been... Read More
by Tim Girvin | Brands, Concepts, Human brands, Interior Design, Marketing 2.0, Places, Retail | May 23, 2011
The singularity of purpose in extraordinary experience design Small FSR | Big Ambitions in Restaurant Design Strategy The real key is honesty — being simple, authentic, straight forward. People seem to get that. Meeting Danny Meyer, the legendary human brand... Read More
by Tim Girvin | Motion Pictures | May 7, 2010
Elemental examinations of material and technology in cinematic design Earlier in our history as designers of cinematic identity, we were asked by the marketing team at Paramount Studios, lead by EVP Nancy Goliger, to explore the concept of a cinematic treatment of the... Read More
by Tim Girvin | Brands, Human brands, Retail | Mar 9, 2011
THE INTEGRATION OF LAUNCH | HOLISTIC AND INTEGRATED STRATEGIES FOR BRAND RENEWAL I missed Howard Schultz, down at the market, ringing in the bell for the NYStock Exchange at Store one, Starbucks, the Pike Place Market — 6.30am, 3.8.2011, the ringing intonation... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Nov 22, 2009
Girvin | Strategic Branding Research: Brand, personality, testing and global marketing initiatives What is the line that moves to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand to community? During the... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Motion Pictures, Retail | Mar 30, 2010
Image © Warner Brothers Cinematic brand alignments, at the end of the world. I’ve worn Oakley glasses for a long time. In fact, at the last adventure, I lost my last pair — which have probably been around the world at least twice. To the end of considering... Read More
by Tim Girvin | General | Mar 30, 2009
The string, in storyline and experience: Jack Larsen, Pat & Dale Keller and Khuan Chew Interesting, the networks. And how, in connecting, the listening, the community — it reaches out and reaches in. One meeting, means another, if you’re paying... Read More