Search results for: fashion design strategies
by Tim Girvin | Concepts, Places | Nov 26, 2012
Signing [and storytelling] buildings = building brand, branding buildings: Designing customized retellings of the principle of buildings, their architecture and way finding. And selling them. Earlier, in our legacy, opening forays into signing systems, we worked with... Read More
by Tim Girvin | Concepts, Cool People, General | May 2, 2012
Frustro, Martzi Hegedüs and Escher The puzzlement of design, translated as an impossibility of form in space. A friend of mine, type and design hunter, blogger and musician, Stuart Balcomb [Los Angeles] pointed this reference out — the font. Earlier in my... Read More
by Tim Girvin | Concepts, General, Places, Retail | May 1, 2012
Travel, brand, retail, explorations: The 9th International Retail Congress Seminarium. The focused walking-study, explorations of design and human-place, place-making, retail storytelling, cultural impressions and insight in presence. Just got back, last week. [all... Read More
by Tim Girvin | Brands, Concepts, Cool People, Places, Storytelling | Mar 20, 2012
Any restaurant brand follows a sequence of dream, to visioned story, a name — articulation in space, made to place. Space = cavitation + emptiness, silence and aloneness. Place = warmth / humanity / beauty + containment / story [and possibly: spectacle] Our... Read More
by Tim Girvin | Concepts, Places, Retail | Dec 7, 2011
QUICK SERVE ACCELERATION FOR INTERNATIONAL FOOD & BEVERAGE Spending time working and traveling in Europe, it’s invariable that there would be new insights that might be still unseen in stateside venues. As the food experience in quick serve restaurants... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Oct 26, 2011
EXPLORING BROADCAST IDENTITY DESIGN IN THE CONTEXT OF POLITICS, KELSEY GRAMMER AND STARZ NEWEST SERIES: BOSS EARLIER IN THE YEAR (2011) OUR TEAM was asked to build identity treatments for “Boss.” This was the first time we’d connected with Starz, for... Read More
by Tim Girvin | Concepts, Scent | Jul 8, 2011
The Concept of the Fragrance — and the Prison. What’s Left in the End of Solitude? Listening to prisoners led Beaux to create perhaps the greatest perfume ever. I listen. I was talking to a prisoner — this, a casual aside — a man who’d... Read More
by Tim Girvin | Concepts, Retail, Scent | Dec 17, 2010
The study of scent, recollection and experience An obsession with scent: the fragrance of place It’s pretty clear, to anyone that works in the fragrance place of marketing, brand strategy, utilization of tactical “fume” in enhancing experience, that... Read More
by Tim Girvin | Brands, Designers | May 27, 2010
Art, branding and jewelry I had an experience in working with the fragrance group at Bulgari, along with another friend, an executive marketing partner there, that moved on to build the brand Gilt. Recently, the concept of exploring the art of jewelry and its... Read More
by Tim Girvin | Brands, Concepts, General | Apr 17, 2010
Exploring brand dissolution in Japan: heritage, brand storytelling and emotional resonance in community Working as a designer in Japan in the 80s, then the 90s, lead me to some extraordinary explorations, from the height of Japanese corporate design and the supremely... Read More