Search results for: brand patterning
by Tim Girvin | Brands | Apr 24, 2019
GO DEEP IN THE QUEST[ION] ––––––––––––––– IN THE ADVENTURING FOR THE DEEPER INSIGHT: WHAT IS BEHIND, WHAT’S BENEATH? WHAT’S BELOW THE EASILY SEEN THREAD OF AN IDEA? WHEN YOU’RE LOOKING—HOW ARE YOU LOOKING? IN THE LEGACY OF EXPLORATION, LOOKING FOR INSIGHTS,... Read More
by Tim Girvin | Brands, Motion Pictures, Places, Storytelling | Apr 19, 2018
EXPLORING INDUSTRIAL DESIGN AND ENTERTAINMENT — HOW IS A STORY DESIGNED? Do you even know about this show? — [Image above from Netflix] You’re probably too young to even recall it, but when I was younger, “Danger, Danger, Will Robinson,” was one of my favorites lines.... Read More
by Tim Girvin | Brands, Concepts, Designers, Scent | Dec 13, 2016
The Sense of Scent in the Most Profound and Personal Encounter The design of the scents of evocation and emulation, storytelling legendary experiences. A BOLD QUERY TO MEMORY AND MOMENTS, PSYCHIC AND PHYSIC INTERMINGLING. UNFORGETTABLE? WHEN YOU THINK ABOUT SCENT AND... Read More
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Places, Retail, Trends | Sep 13, 2016
ARCHETYPAL SYMBOLOGY AND THE DESIGN OF PLACE Design thinking and the exploration of deep metaphors When I was working as a brand / design strategist on Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned and roving colleague there, Iain... Read More
